Life, 1912-11-14 · page 3 of 44
Life — November 14, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satirical content** — it's a **1913 automobile advertisement** for the Locomotile Company of America, featuring their "Little Six" model with 60 horsepower. The image shows the car parked beneath grand stone archways, likely meant to evoke classical architecture and suggest luxury and prestige. The ad emphasizes engineering features: electric lighting, comfortable upholstery, innovative tire systems, and practical details like enclosed compartments. This represents early automotive marketing, positioning the Locomotile as a high-end vehicle for affluent buyers. There is no satire or political commentary present — it's a straightforward product advertisement typical of 1913 Life magazine, which carried substantial advertising alongside humorous content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Little Six with 60 Horsepower To measure any car at its true relative worth—compare its Comfort and Appearance with the 1913 Locomobile. Entirely New Designs of Belted Bodies with flush sides, all hinges concealed and door handles inside. Costliest Electric Lighting. Consumes least power. Gives best results at all speeds. Locomobile Ten-Inch Upholstery. Cast Aluminum Cowl Dash. Rain-vision Windshield, integral with Dash. Silk Mohair Top, Covering and top boot. Continuous Mahogany Sheer Rail. Extension Lamp for night inspection. Disco Starter for Starting ‘Motor. Quick-Detachable Tires, Demountable Rims, with two spares. Tires carried at rear. Car in lateral balance. Drop Forged Tire Brackets built into Chassis. Ventilator takes air from above top of body —no front wheel dust. Running Boards entirely unencumbered, all battery and tool compartments being con- cealed. Compressed air fills Tires and cleans Up- holstery. Parcel Compartment in panelled leather, en- tirely across back of front seats. Pockets in all doors and front seat quarters. Folding Foot Rests. Telescoping Robe Rail. Fibre Floor Rug on tonneau 1% in. thick. The Locomobile Company of America Branches New York Chicago Boston Philadelphia Pitteburgh Washington ~ St. Louis Motor Cars and Motor Trucks General Offices and Works Bridgeport, Conn. Branches: Baltimore Atlanta San Francisco comicbooks.com