Life, 1912-11-14 · page 2 of 44
Life — November 14, 1912 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising rather than satire or political cartooning**. The U.S. Light & Heating Company (USL) promotes their Storage Battery for electric vehicles, specifically targeting Pittsburgh—a city with steep hills that made early electric cars impractical. The ad's central claim: USL batteries enabled electric vehicle adoption even in Pittsburgh's challenging terrain, achieving 65-70 miles per charge with longer lifespan than competitors. The illustration shows an electric truck loaded with cargo ascending a hill, demonstrating the battery's capability. The implicit message is technological innovation solving real urban problems. This reflects the early 1900s electric vehicle market before gasoline engines dominated. The ad includes a coupon and lists USL offices in major American cities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Blished every Tharsday. Annual Subscription Five Dollars. Siagle Copies. Tea Cents Price in England, Sixpence THE UNITED STATES LIGHT AND HEATING C (Formerly National) tow the U-S-L Storage Battery Converted a City of Hills ITTSBURGH is known as one of the hardest communities in the country on electric vehicles. ‘Two or three years ago transportation by this means was regarded as impracticable in that city on account of the hills and general traflic difficulties. ‘The people had to be shown, The U-S-L Storage The result was that last year hundreds of electric vehicles were sold in the Smoky City and 7576 of them were _ equipped with U-S-L Batteries. In spite of the number sustained voltage capacity it proved to Pittsburgh that, with and steepness of the hills and rough streets, these batteries the right battery, electric transportation is the economical, are giving 65 to 70 miles on a charge, with far longer life d - than the ordinary battery gives under such conditions. dependable and clean method for either commercial or Users consider that the U-S-L Battery is about 25% more pleasure uses. efficient than any other battery on the market. Battery did it. By its remarkable power maintenance and This Pittsburgh story is one of the greatest reasons in the world why you should — geesssesscessssssnssasssscessscennnces: specify that your electric truck or pleasure car be equipped with U-S-L — & Tse United States Light & Heating Company Batteries. On all renewals yet U-S-L plates. A battery that makes good on 30 Chareh Street, New York, N. ¥. hills makes good on the level. Gentlemen—Please send me the U-S-L: Bulletins checked 1, Power for Electric Vebicles—Plearure and Cos: U-S-L Service et for stands back of every installation, bringing the services of trained experts, who co-operate Evecttie Light for Railroad Cars, with users to secure maximum’ efficiency. ‘These men operate from ‘stations in eight 8 seeage emesis ie bacenery ert principal cities, where spare parts are always on hand. Write us or use the coupon for ‘ pect information. OSI Serge tenes fr nderendet Ba The U. Ss. Light & Heating Company . ULS-L Electric Starter and Lighter for Automobiles the bulletins will go forwatd the U-S-L Book General Offices: Factory descnbing the U-S-L facilities, service aad 30 Church Street, New York Niagara Falls, N. Y. Branch Offices and Service Stations Chicago, New York, Boston, Cleveland, Buffalo, San Francisco, Detroit, St.Louis Lie Hee Manufacturers also of the UsS-L biectiic Starner and Lighter fur Gasoline Avtumubiles