Life, 1912-11-14 · page 4 of 44
Life — November 14, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine itself**, promoting next week's issue titled "The Doctors' Number." The central illustration shows a figure on horseback in period costume (possibly representing a doctor or authority figure), though the specific historical reference is unclear from the image alone. The satire plays on the ironic claim that doctors won't read the upcoming issue because they'll be too busy treating patients—implying the magazine content will somehow cause widespread illness on publication day. The joke suggests doctors attribute patient recoveries to their own treatment rather than to reading Life magazine. A secondary "Bygones" section references a recurring premium illustration sent to yearly subscribers. The page functions as self-promotional humor rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next Week The Doctors’ Number of A Grave and Monumental Number We're Sorry for the Doctors Why? Well, because they will not see the next number. Every Doctor Takes Life But some of them never read it. The next number, therefore, although devoted to Doctors, is intended for everybody else, on the following conditions: Don’t let your doctor see it. If he comes in while you are reading it hide it. Don’t tell him what cured you! Many a doctor thinks he did it, nea Perk when it was really due to the last number of LIFE. That’s why gen eizn, St. there is less sickness all over the country on Tuesday than months to any other day in the week. LIFE comes out that day. ‘* Bygones ”’ For the past three weeks have you _ __ been wondering what this means? Merely the fie of the hand. ses ONG Saver sober no ebecrision some picture we send as a direct; not through an agent or dealer. premium on all yearly 0 é LIFE, 17 West 31, New York subscriptionsfrom now until afterthe , ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.) holidays. comicbookeom