Life — October 24, 1912 — page 30: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No-Rim-Cut Tires—10% Oversize Ways That Won Some two dozen makers started out to build tires. Perhaps half of these makers did their level best. Each sought the leading place. The verdict was left to the hundreds of thousands who buy automobile tires. And they judged solely by the service, by lack of trouble, by the cost per mile. That verdict, after 13 years, favors Goodyear tires. They now outsell all others. The Goodyear Getting Able Men The one thing certain is that motor- ists can’t long be fooled on tire Tires are too important. In the long run, none but the best tires can hope fo: z pl And the way to build the best tire is to get the ablest men. So we started a system for getting and developing men of unusual cali Part of that system, still in use, is to send men yearly to great technical schools to pick the most promising grad- uates. We are great believers in young men. Thus we gathered here, in the course of expert tire men. fortunes depend solely on perfecting Goodyear tires. Active Rivalry To get from these men the very best that was in them, we created rivalry We arranged to test, by metered m age, every promising idea and sug- gestion. They are used, perhaps, on 250,000 cars. Their present sale is 100,000 monthly. Their sale today is 12 times larger than three ‘years ago. Which shows how overwhelming is the final choice. Every tire user—every man in business—will wish to know what won this war of giants. Here we tell you—read it. Business Code We have compared in this 240 f s and fabrics. Methods of king, of wrapping, of vulc were all submitted to this mileage test. Any old idea was promptly discarded when a new proved the bette Then the new was discarded for sor th better still. This tinued 13 years, ceaseless advancement, has made now them now, con- podyear ires as y They are pretty close to finality. The Winners Were Made Partners The leading places in our factory went to the men who won. And those men also came to share in our profits. In our factory building tires there are now 49 stockholders, whom we helped to acquire their stock re watching men want And those 49 partners the factors which make Goodyear tires. Insuring a Square Deal ‘hine on which we hold pat- Free Competition We stand in the tire business for free competition. the most comp d we maintain puts men on their Tt com- pels a square deal. Under free com will win, And that’s the result we are after. No Monopoly We have invented and patented fea- tures and machines which might, if we wished, give us enormous advantage. n todo perfect ents, for inst the w wrapping. But all of our patents are licensed to others, and all who will may use them. Thus we avoid even patent monopoly, which is considered the due of inventors. Only $10,000,000 Capital This is the world’s largest tire busi- ness, id our sales this year will exceed $25,000,000. of this business is being done al of $10,000,000, every dol- r of which represents actual assets. Users of our tires are not asked te pay dividends on any fictitious capital. Profit, 814 Per Cent This condition permits us to cut our profits down to the lowest margin. Our profit last year on No-Rim-Cut tires averaged 814 per cent. Our cost is cut by labor-saving ma- chinery, by enormous output, by mod- ern equipment. So, when we add to that cost 8% per cent profit, it means atest value men can ever give in The Men You Meet Are Partners Our branch managers, by our aid, are partners in our profits. So are 33 men in our office, dealing with men who tires. Thus the men who render Goodyear service share the Goodyear profits. We know of no better way to insure you the service which we intend. Ninety per cent of the Goodyear com- mon stock is owned by the men who are doing most to add to these tires’ popularity. Nex tire wl It's ‘There wires You youu ward don’t to the La tion ( been prec Ti own comicbooks.com