Life — October 24, 1912 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Their three ; the wish went e are ped hing vant are Savings That You Can See t these men of o tire which can’t be rim-cut. It's a new-type tire—; There are six flat bands of 126 braided wires vulcanized into the base of it. Your removable rim flanges, when you use this tire, are set to curve out- ward rather than inward, For you don't need to hook these patent ‘tires to the rim, 543,000 in the Past Six Months Last March we announced that a mil- lion Goodyear automobile tires had then ‘That was after 12 years ‘ow, six months later, the sales ex- ceed a million and a half. The last six months’ demand has been half as large as for all the 12 years precedin That clearly shows what motor car owners are saying about these tires. Nothing Like It In all th has been not! istory of Motordom there ing comparable with this rush of demand to No-Rim-Cut tires. THE When these tires are wholly or partly deflated they rest on a rounded edge. Rim-cutting is simply impossible. These No-Rim-Cut tires, to avoid overloading, are made 10 per cent over the rated size. See for Yourself These are visible advantages. One glance will prove them to you. is something which you can’t alone can tell it. And time bout Goodyear tires. see. has told it Saving Half the Ruin But you can see that No-Rim-Cut tires end this sort of damage forever. And you can see the extra air ca- pacity. We call it 10 per cent. But actual comparison with six makes of clinchers proves the average oversize to be 16.7 per cent. 23 -|- 25 Per Cent tistics show that rim-cutting oc- curs on 23 per cent of all old-type tires And rim-cut ruin cannot be repaired. It has never occurred, and can never occur, on a No-Rim-Cut tire. So rim-cut average saving of 23 per cent. Tire experts agree that cach § per cent added capacity adds 15 per cent to the tire mileage. So it is safe to say that 10 per cent oversize adds 25 per cent to the tire mileage. These two sa G3 together mean 48 percent. That is what they will aver- age. And that means to cut tire bills in two, No-Rim-Cut tires are saving to mo- torists, in all probability, a million dol- lars monthly. prevention means an ver 1,500,000 Sold Our sales have doubled six times in rs. They are doubling now ht_ months. three ye: once in ei For the 1912 season 127 motor car makers contracted for Goody tires. And they equipped with these t season, over 100,000 new during th: te now all cars running now use these premier tires. A 6-Mile Factory Our factory additions for the year 1912 will equal 13 acres of floor space. When they are completed they will give us a total of 1,600,000 square fect. Were the factory so fect wide and (jooD No-Rim-Cut Tires With or Without Non-Skid Treads one story high, it would be more than six miles long. This factory runs constantly, three shifts of men, 24 hours a day. with exceeds 100,000 tires soon be increased Its output now monthly, and to 6,000 tire lay. Our whole year’s output in 1909 was y more than one month's output now. All Due to These Matchless Tires All this is due to building tires which have never been exce It is due to policies wh approves. y man AKRON, OHIO GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO all profit, to oversize be rim-cut.. It is due to sn tires, and to tires that can’ Thus we ha © won si e quarter- million men to the use of Goodyear tires, And those men are winning others what No-Rim- his tire upkeep. Ask one of these n Cut tires e done fe oO; see th vantage to some Goodyear dealer and Judge for yourself the ad- will ever after No-Rim-Cut When you do th insist on the Goodyear t The Goodyear tire book—based on 13 years of tire making—is filled with facts you should know. Ask us to mail it to you. The tire shown here is a No-Rim-Cut tire with the Goodyear Non-Skid tread. This is a double-thick tread made of very tough rubber. The blocks are deep-cut, and are immensely endaring. They pre- sent tothe road surface countless edges They are wide at the base, and angles so the strai smooth-tread tires. These jater tires, the most effective Ni Skids which have ever been int They grasp the road with a bull-dog grip. Branches and Agencies in 103 Principal Cities We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits More Service Stations Than Any Other Tire Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (820) comicbooks.com