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Life, 1912-10-24 · page 29 of 48

Life — October 24, 1912 — page 29: what you’re looking at

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Life — October 24, 1912 — page 29: Life, 1912-10-24

What you’re looking at

This is primarily **automobile advertising**, not political satire. The page promotes the 1913 Abbott-Detroit motorcar, emphasizing its innovative "electric self-starter"—a major technological advancement that eliminated the dangerous hand-crank starting method. The illustration shows a family enjoying a leisurely automobile ride, representing the comfort and convenience this new technology promised. The detailed technical text describes engineering improvements: noiseless timing gears, reliable lubrication systems, and electric ignition. The quote "an organization shall be judged by its product and not by what it claims for itself" reflects early 1900s advertising philosophy—letting mechanical specifications speak for themselves. For modern readers: this represents how automobiles transitioned from mechanical novelties to practical family vehicles. The self-starter made cars accessible to women and non-mechanically-inclined drivers who previously couldn't operate hand-crank engines. This was genuinely revolutionary consumer technology, not satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SS SSS SE res pak v} ee ao Electric Self-Starter— E elimination of nolse and those features which cause It, has been the greatest alm of automobile neers during the last year, h of the sound from the motor emanated from the geara and valves, everything has been done to Improve these parta of the mechanism. NOISELESS TIMING GEARS. ‘The timing gears, which transfer the power from the main shaft to the shaft operating the valves, magneto and pump are “helically” cut, that bs, oa an angle—the best way to prevent noise and stripping of teeth. ‘The gears are en= closed apd run in oll hence are, practically nolscless, etn at high speeds. The eam shafts are forged from a single piece of low-carbon stecl and the cams are totegral with the shaft. ‘These shafis run tn Jong nickel bronze bear- Ings and are lubricated from special oll pockets cast In the side of the erank case for this pur- pose, Owing to the necessity of creat accurateness In cam-shaft construction, they are rst roughly machined, then subjected to a spect Drocest of heat-treatment which thoroughly hardens them. They are then ground so accurately that they are nolseless In thelr operation. This 18 very important—a bolat frequently overlouked. LUBRICATION, Front eter of motor showing aluminum fan and timing gear case Right side of novwer plant, shoretns magneto, pump ‘and general form of crank and gear case, A doubie plunger pump taking the off from a reservotr In the bottom of the crank shaft case, forces the lubricant to the timing ad starting gears in front and over the main rear bearings, ‘The middie erank shaft and connecting rod bearings receive the oll from splash system. y Electric Lighting—Standard Equipment ¢ Abbott-Detroit Power Plants—continsea) “The demand of the day is that an organiza- tion shall be judged by its product and not by what it claim's for itself. Addott-Detrott adcerttsing for 1913 wilt be printed tn sertat ‘orn. TAs ts the fourth of the sertes Saturday Reentng Pest, Not. th; Coliter's, Not. ‘Noe, 23: Luerary Digest, Not Coples Of precious advertisements sent on request, The Afth setll appear tn the Wh LY, ABBOTT-DETROIT ELECTRIC SELF- STARTER All 1913 Abbott-Detroit cars are equipped with our own specially desigaed, self-contained clec= tre self-starter. Connected to crankshaft with independent train of gears. When gasoline motor starts, over-runalog clutch releases gears and they remain Idle while gasoline motor ts running. Not an experiment — not an attempted com- ination of Ignition, lighting and st: buta dependable seif-starter, bullt included regular equipment. les rooms and have; ts operation ‘The amount of oll in the eran ease Is indicated at all times by an oll gauze oa the motor. IGNITION SYSTEM. A dual Ignition system ts employed, the current being taken from the storaze battery for starting. ‘A heavy cable coaveys the current through a condul insuring perfect Insulation, eliminating short-circul ing troubles, also doing away with a largo number wires which are sometimes found hanging loose on auto- mobile motors. The spark plugs are placed over inlet valves where the gas mixture is always fresh and where combustion will take place rapidly and completely. ‘They are also conveniently located for Inspection. THE CARBURETOR. The Adbott-Detroit carburetor ts of the most m= proved double jet type with hot water heated mixing Chamber, making {t particularly efficient In winter. It ls very economical, simple, and responds readily at all speeds, ‘Abbott-Detrott cars ean be throttled down to four mites pet bour and then almost Instantly Increased 1a speed to 45 miles per hour: a remarkable proof of flexibility. COOLING SYSTEM. ‘The water used for cooling the cylladers ts circulated through the water Jacket. of the engine and the radiator by means of alarge centrifugal pump which has a capacity Of from aix to eight gallons per miaute at 1400 revolutions. Abbott-etroit Bailt for Permanence and Guaranteed for Life A genuine cellular tube radiator cooled by an aluminum fan, Operated Dy a belt from the engine shaft, keeps the water at a suitable temperature under the most severe conditions. ACCURATE BALANCING NECESSARY. Assuming that all the component parts of the power plant are well made and assembled, ‘there still remaaina another very tmportant properly balance the Ny wheels, erank shafts, coanecting Fods and pistons, 60 that thelr motion shall not set-up destructive vibration and pecdiess Dolse. Abbott-Detrolt motors are balanced properly. ‘The fy wheels and crank shafts are carefully dritied ‘and weighted for bott a running and standing balance. ‘The pistons, connecting rods, piston pins, ete., are like= wise weighted and equalized. ‘AS a result of this accurate balancing. we secure smoothly running engines, free from Jerks and Jars, knocks and squeaks. Nete—This 13 another point of Abbott-Detroit superiority which you cannot detect by a superficial mination. The 1913 line of Abbott-Detroit cars has been carefully thought out and scientifically designed. Léft side of power plant, showina carburetor and eatce covers. Asa result, you will find that Abbott-Detroit possess value such ad you have never scen before Ia cars of this price clas: Let our dealers show them to you. MODELS AND PRICES Fore-Door Roadster, 116-inch wheel base 5-Passenger, Fore-Door Tour- ing Car, 116-inch wheel base 5-Passenger, Fore-Door Demi- Tonneau, 121-inch wheel base 7-Passenger, Fore-Door Tour- ing Car, Idt-inch wheel base ttleship Roadster, oe, 121-Inch wheel base $2150 '-Passenger, Fore-Door Lim- dusine “izi-inch wheel bass 93050 Advance catalog on request. ABBOTT MOTOR COMPANY 615 Waterloo Street Detroit, Michigan $1700 $1700 $1975 $2000 pa. Re oo tS comicbooks.com