Life, 1912-09-19 · page 41 of 44
Life — September 19, 1912 — page 41: what you’re looking at
What you’re looking at
This page mixes advertising with editorial content reflecting early 20th-century American concerns. **"On the Mexican Border"** is a brief anecdote about U.S. Army troops stationed at the Rio Grande during a period of Mexican-American tensions (likely referencing the Mexican Revolution era). The joke is mild: soldiers sent to intimidate Mexico are actually just dealing with heat and insects, with one officer joking their real purpose is to "give the Mexicans a good licking" and reclaim Texas—a absurdist exaggeration of American bluster. **"The Nile System—The Bell System"** is corporate propaganda comparing Egypt's Aswan Dam engineering achievement to Bell Telephone's integrated national network. Both represent systems requiring "one policy" and comprehensive planning to serve entire populations efficiently. The advertisements (Carstairs Rye whiskey, Binney corsets) and the "His Native Element" domestic humor about keeping a sweetheart occupied are typical period filler, unremarkable by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WAS EVER SOFT, GEN- AN EXCELLENT THING TLE AND Le IN WOMAN, —King Lear. On the Mexican Border It was a hot day, in that period last year when a section ot the Army of the United States was posted on the north- erly bank of the Rio Grande, keeping its eyes on developments across the Mexi- | Established 1788 Carstairs Rye Cements the Bond of Goodfellowship. When you invite an acquaintance to “have some Carstairs,” you are paying him the keenest sort of com- pliment. His taste endorses your “good taste" in suggesting the whiskey that never fails to satisty—has never disappointed in over 124 years. Scientific blending of pure yes aged in wood. Call for Carstairs Rye at your Club. Proffer it in your home. If your dealer should not happen to have it, we'll vend it hives Wee Oe Stewart Distilling Co. Phila. New York Balto. The New Binner Corset, an Artistic 4 Y ; eo Triumph, creates the ww SUPER-FIGURE 18 East 45th St., New York Zz Assuan Dam, part of the Nile system, one of the greatest engineering projects of its kind. For thousands of years Egypt wrestled with the problem of making the Nile a de- pendable source of material prosperity. But only in the last decade was the Nile’s flood stored up and a reservoir established from which all the people of the Nile region may draw the life-giving water all the time. Primitive makeshifts have been super- seded by intelligent engineering methods. Success has been the result of a compre- hensive plan and a definite policy, dealing with the problem as a whole and adapting the Nile to the needs of all the people. The Nile System—The Bell System To provide efficient telephone service in this country, the same fundamental principle has to be recognized. The entire country must be considered within the scope of one system, intelligently guided by one policy. It is the aim of the Bell System to afford universal service in the interest of all the people and amply [sufficient for their business and social needs. Because they are connected and working together, each of the 7,000,000 telephones in the Bell System is an integral part of the service which provides the most efficient means of instantaneous communication, AMERICAN TELEPHONE AND TELEGRAPH COMPANY | AND ASSOCIATED One System COMPANIES Universal Service One Policy can border. Heat, dust and predatory inscets were the principal things in the atmosphere. The Colonel and the First Licutenant were scorching their fect walking through one of the company streets “Colonel,” the latter, “I have found out what we were sent down here for.” “What for, my son?" asked the Colonel. “To give the Mexicans a good lick- ing and then make them take back Texas.” 1333 His Native Element Alice and Belle met one afternoon and were discussing their sweethearts, “ Alfred is spending the winter in the J Belle, arest little all; South,” s: nd he has just sent me the d or you ever saw.” “ How lovely,” replied Alice, “ but how are you going to keep him “T scarcely know,” said the other, “but ['ve put him in Florida water until Uhear from Alfred."—Harper’s Bazar. comicbooks.com .