Life, 1912-09-19 · page 40 of 44
Life — September 19, 1912 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising with a literary review**. The "Rhymed Review" by Arthur Guiterman summarizes a Western novel about a Major McDonald who endangers his daughter Molly by bringing her to the frontier during Indian conflicts. Sergeant Hamlin repeatedly rescues her from attacks by Native Americans and villains, eventually marrying her. The satire lies in Guiterman's final verses: he mocks Hamlin as a "Sole Survivor" whose companions consistently die protecting him, questioning why anyone would befriend such a man despite his heroic reputation. It's gentle mockery of melodramatic Western fiction tropes. The page also features advertisements for **electric commercial vehicles** (emphasizing their safety and economy), **Cheney silk neckwear**, and **Krementz cufflinks**—typical early 20th-century luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Reduce Your Haulage Cost Electric Commercial Vehicles are less expensive to oper- ate than any other type of vehicle —and the cost is on the decrease. The operating cost of other types of vehi- cles is gradually increasing. Electric Commercial Vehicles do not consume power when not in operation—they can be started and stopped almost in- stantly. There is no dangerous, time- wasting cranking—no shifting of geAts— no back-firing. The perfect simplicity of mechanical parts means fewer repairs, less attention — eliminates the need for elaborate repair tools. The perfect ease of control allows any intelligent horse driver to run an Electric —no need to school a chauffeur into learn- ing new routes. With Electric Vehicles there is no risk of fire or explosion you can keep them anywhere without affecting your insurance. You can.run them on wharves, etc., where other types of motor cars are barred. The Electric Vehicle will do far more for you than any other type and do it less expensively. Interesting literature about Electric Commercial Vehicles sent gladly. Write today. Public interest and private advantage both favor the Electric ELECTRIC VEHICLE ASSOCIATION OF AMERICA 124 W. 42nd St. o NEW YORK CHICAGO Rhymed Review Molly McDonald (By Randall Parrish, A, C. MeClurq & Co.) When dashing Ogalala braves, Arapahoes and fierce Comanches, Were giving folks the closest shaves On lonely farms and cattle ranches, McDonald (Major, U. S. A), Attained the pinnacle of folly By putting right. in danger’s way His marriageable daughter, Molly. He called her from the Cultured East; And, as she came, the loving daughter. The Injuns—thirty-two at least— Attacked the four-horse stage that brought her But while her fellow-travel A fate exceeding melancholy We lose no time in vain regret, For Sergeant Hamlin saved Miss Molly. Again, some villains came and bound Our heroine, and Northward bore her. Our hero swore she must be found; He led a party hunting for her Though deadly blizzards nipped and chilled, He followed, faithful as a collie. His four companions all were killed— But Sergeant Hamlin rescued Molly. That set things pretty nearly right; They kissed each other, all a-fluster. But wait and watch the Sergeant fight! He charged the savage foe with Custer; He cleared his name of Slander’s slime The church was decked—I hope, with holly, Beeause I truly need the rhyme— When Sergeant’ Hamlin married Molly The Sergeant seems a likely chap, A man of steel, a shrewd contriver; But every time he leads a scrap He scrambles ott, the Sole Survivor. So would T chum with him? Not I! But what's the difference? Come, be jolly, For all the rest are glad to die To help the Sergeant win his Molly. Arthur Guiterman, 1832 Men who have wom and appre- ciated the quality and distinctive- ness of Cheney Tubular Silk Cravats will be glad to know that they can now secure cravats of all kinds bearing the stamp ‘“‘Cheney Silks.” CHENEY SILK CRAVATS offer a quality and exclusiveness of design unique ia neckwear selling at the same price. Your choice of tubular, fourn-hands wih wing ends and a very superior grade o crocheted and knitted silk ties. Auk your dealer for them CHENEY BROTHERS Silk Manufacturers Fourth Avenue and 18th Street, New York SIMPLICITY of construetion, making them easiest to operate and “unbreakable from wear characterize Krementz Bodkin-Clutch Studs and Vest Buttons With Sleeve Links to Match Madel nawiderange of designs. from plain rolled gold plate for busines wear to the Anest mother-of-pearl set with pearls oe Preclous stones and mounted with gold or platinum for seml-dress and evening. wear For use with French or Soft Cults these Stceve Links are unsurpassed. THEY GO IN LIKE A NEEDLE No binges, tubes orspiralapr bother with of to rumple the shi loose parts toluse, They Hold Like an Anchor Yet may be instantly released. Ask your Jeweler or haberdaaber; or write for book let to KREMENTZ & CO. 60 Chestnut St. Newar! S12 | In) Ih ry | | a 2 eS eee comicbookeom