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Life, 1912-09-19 · page 42 of 44

Life — September 19, 1912 — page 42: what you’re looking at

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Life — September 19, 1912 — page 42: Life, 1912-09-19

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a full-page advertisement for the **Rauch & Lang Carriage Company** of Cleveland, promoting their "Modern Brougham" electric automobile after "sixty years" of coach-building experience. The ad emphasizes that despite their shift to automobiles, Rauch & Lang maintain the craftsmanship and prestige of traditional coach-building. It positions electric cars as vehicles of "social prestige" that appeal to the wealthy—not cheap "factory products." The page also includes: - A **"Books Received"** section listing recent publications - A brief **humorous dialogue** about Quaker courtship ("Bliss At Last") - Advertisements for **Old Overholt Rye whiskey** and **Cortez Cigars** There are **no political cartoons** on this page. The imagery consists entirely of decorative period engravings (historical coaches, a Rauch & Lang automobile) and product advertisements typical of *Life* magazine's revenue model circa the 1910s.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WE, HAVE BEEN COACH BUILDERS KON OVER SIXTY YEARS “No The Modern Brougham After Sixty Years of Experience Books Received Recipes from East ané West, dry Euterpe Craies. (Geo. Routledge & Sons. $1.00.) An Essay on Hasheesh. by Victor Kol inson. (Medical Review ef Reviews. 30 cents.) August Strindberg (Plays), by Edith and Warner Oland. Colm W. Luce & Co., Boston, Mass. $1.50.) The Borderland. by Robert Halifax. (EP. Dutton & Co. $1.35.) The American Short Stery. Wy Vlias Licberman. (Editor Co. Ridzewood, q N. J.) { Low Sociel Robert Halifas. | PF. Dutton & $1.35. T The Red Lane, by Welman Day (Harper & Bros. $1.35 The Guardians ef the Colun John HH. Williams. (J. IE Tacoma, Wash. $1.50.) by H. Rider Haggard Mari The royal coaches of every nation have been handed down to Th aie « ee hee in i i succeeding generations, their. exquisite workmanship and wonderful The Sign at Six, by Stewart ate quer abags 2s z White. (Bobbs Merrill Co., Indianapolis, way, durability keeping alive tradition and sentiment. Ind. $1.3.) We, as coach builders for over sixty years, built the Rauch & The Sin of Angels, by Martha Gilbert the Lang Electric with all the exquisite care only coach builders know, Dickinson Bianchi. (Duffield & Co. ern that each vehicle may last beyond its generation and be always $1.30.) late: prized for its family association and sentiment. Mlustrious Dames ef the Court of the The difference between a coach builder's masterpiece and a <| ip Valois Kings, by Katharine Prescott “factory” product is the difference between the Rauch & Lang Wormeley. (Lamb Publishing Electric and cars which are made in a hurry. The lnverted Torch: ly y The Rauch & Lang Electric never can be “common”—it will Agupner: 4d) Me Roterienyy Ss always be the car of social prestige, and appeal to those who know Sisto Cale: 1:59) Hee that in electrics cheapness is not a matter of price. i | Our latest models are too distinctively su- | perior to appeal to any but those who will always buy the best, Any Rauch & Lang tres agent will gladly demonstrate. The Rauch & Lang Carriage Company twe tall 2369 W. 25th Street ( eet (loveland C | that Wh The acc giv low Clul beto : mad heart is an erring one. I have tried to “Some for 100 Years” Goed! Measure bestow my love on all, but I may have pees Jon LOLS. Cee The following conversation once took sometimes thought, perhaps, that thee BCS e ehior a eae place between two Quakers: wes getting rather more than thy share.” oF “Martha, does. thee love me?” asked Leittoburgh Par a Quaker youth of one at whose shrine his heart's holiest feelings had been of- Fives Bliss At Last fered up. “Why, Seth,” answered she, “ we are commanded to love one another, are we not?” “Ab, Martha, but does thee regard me with the feeling the world calls love?” “1 hardly know what to tell thee, Seth. TI have greatly feared that my Given up housekeeping and gone to a hotel, ch? How do you like hotel life? McTive: First rate. Never was so happy in my life FRIEN are you staying? Charles and my wife’s at the St. James.” —London Opinion. 1834 Ge For f MEN CGARS “MADE AT KEY WESTS— comicbooks.com