Life, 1912-09-05 · page 5 of 44
Life — September 5, 1912 — page 5: what you’re looking at
What you’re looking at
This is not a political cartoon but rather a **full-page advertisement** for the Locomotile automobile company, published in Life magazine. The ad showcases the "Little Six with 60 Horse Power," marketed as the company's "Second Season" model. The image features a luxurious open-air automobile parked before an ornate mansion, with well-dressed passengers and an attendant, emphasizing affluence and social status. The accompanying text appeals to wealthy consumers by positioning the vehicle as combining comfort with performance, inviting potential buyers to test-drive it against competitors. The Locomotile Company lists multiple branches across major American cities and manufacturing works in Bridgeport, Connecticut. This represents early automotive marketing targeting the upper class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Second Season You can appreciate the Long Stroke Little Six only through intimate personal acquaintance. A ride in it will make you reconstruct your ideas on automobile comfort. Test it in comparison with other cars and you will then know positively that you are selecting the easiest riding car obtainable. Folder describing the Little Six with 60 horsepower, and the Big Six with 82 horsepower mailed on application. The Locomobile Company of America Motor Cars and Motor Trucks Branches: O Branches: New York _ Pittsburgh General Offices and Works: Baltimore Minneapolis Boston _ Philadelphia ‘ San Francisco Oakland Chicago Washington Bridgeport, Conn. Atlanta Los Angeles comicbooks.com