Life — September 5, 1912 — page 5: what you’re looking at

What you’re looking at

# 1913 Locomotile Advertisement This is not a political cartoon but rather a **full-page advertisement** for the Locomotile automobile company, published in Life magazine. The ad showcases the "Little Six with 60 Horse Power," marketed as the company's "Second Season" model. The image features a luxurious open-air automobile parked before an ornate mansion, with well-dressed passengers and an attendant, emphasizing affluence and social status. The accompanying text appeals to wealthy consumers by positioning the vehicle as combining comfort with performance, inviting potential buyers to test-drive it against competitors. The Locomotile Company lists multiple branches across major American cities and manufacturing works in Bridgeport, Connecticut. This represents early automotive marketing targeting the upper class.