Life, 1912-09-05 · page 4 of 44
Life — September 5, 1912 — page 4: what you’re looking at
What you’re looking at
This page satirizes stereotypes about Texas. The top cartoon shows a woman in elegant Eastern dress rejecting a wild, gun-wielding figure wearing a star-emblazoned hat—a caricature of the stereotypical Texas cowboy. The accompanying text announces that next week's Texas-focused issue will correct "a popular impression in the degenerate East and the haughty North that Texas was peopled with cowboys." Life promises to show Texas as "the model State of the Union"—sophisticated and civilized, not lawless frontier. The lower cartoon depicts refined society (woman in proper dress, man in top hat), captioned "This is not quite, but something like Texas," further emphasizing the contrast between crude stereotypes and Texas's actual development. The page uses humor to challenge regional prejudices prevalent among Eastern magazine readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Texas Number © of Z fe ce Out next week, will contain no pictures like the above. For many years there has been a popular im- pression in the degenerate East and the haughty North that Texas was peopled with cowboys. The next number of LIFE will dispel this base calumny and place Texas where it belongs— Offer the model Enclosed State of the find One oe" 7 Dollar (Ca- Union. cnadian, $1.13, $1.26). for three Special Pe on Open only to new subscribers; no subscription re- This is not quite, but /—newed at this rate. ‘This order must come to us something like Texas direct; not through an agent or dealer. LIFE, 17 West 31, New York ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbookMeom