Life, 1912-09-05 · page 6 of 44
Life — September 5, 1912 — page 6: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or editorial content**. The page features a Kelly-Springfield Automobile Tires advertisement from the early 20th century (company founded 1895, per the text). The visual shows a fashionably-dressed woman sitting inside a large tire—a striking image designed to grab attention. The accompanying text argues that Kelly-Springfield tires' superior rubber composition delivers longer mileage than competitors. There is **no political cartoon or satirical content** here. The image is purely a commercial marketing technique: using an attractive female figure to make the product memorable and appealing to automobile owners (presumably male). This represents standard advertising practice of the era, not editorial commentary or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As long as pneumatic tires are made of rubber their serviceability will be determined by the quality of that rubber. The average mileage of Kelly. Springfield Automobile Tires stands a thousand or two above the average mileage of the average tire. It ought to—for since 1895, when we started out as the first manufacturers of rubber vehicle tires, our experience has enabled us to develop for Kelly-Springfield Tires a tough, long wearing composition of rubber that is pretty close to perfection. Kelly-Springfield Tire Company, 20 Vesey Street, New York Branch Offices in New York, Chicago, Philadelphia, Boston, St. Louis, Detroit, Cincinnati, San Francisco, Los Angele}, Cleveland, Baltimore, Washington, Seattle, Atlanta, Akron, O., Buffalo. Boss Rubber Co., Denver, Colo. Appel & Burwell Rubber & Tire Co., Dallas, Texas Bering Tire & Rubber Co., Houston, Texas. ‘odd Rubber Con, New Haven, Conn} The Hearn Tire & Rubber Co., Columbus, o comicbooMeent com