Life, 1912-08-15 · page 4 of 40
Life — August 15, 1912 — page 4: what you’re looking at
What you’re looking at
The main cartoon depicts a woman in an elaborate hat shushing the viewer with "Sh!" The accompanying text explains that Life's next issue will be a "Lovers' Number" designed to "startle and paralyze a hitherto unsuspecting world." The magazine promises to keep its contents secret until publication, marketed as a special promotional strategy. Below, a section titled "Now About That Miniature Life" addresses reader inquiries about obtaining copies, clarifying that no subscription is necessary—just a two-cent postage stamp will bring a free copy. The satire appears to mock both the magazine's sensationalism and readers' eagerness for supposedly scandalous content, while the "Lovers' Number" likely referenced romantic or mildly risqué material considered daring for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Res Please don’t say anything about this, but the next number of LIFE will be a Lovers’ Number. We are doing this for a special purpose. Namely, to startle and paralyze a hitherto unsuspecting world. For this reason we wish to keep quiet about it. The Lovers’ Number of LIFE, there- fore, which comes next week (price ten cents as usual), will come absolutely unheralded. No hint of its superb contents will be disclosed beforehand. (Order early.) 9) Beware! Now About That ee oan (Ca- oe * < , i Miniature Life oe one f _piagen fs. Some people have thought to read this LS eee, for that in order to secure a Coupon. / copy of it they would have f to subscribe. e*26d8R Not at all. Just send a two-cent postage stamp and it will be sent free. No obligation. We don’t do things that way in this office. é Somed ae thle Toten Tie nk ote ve direct; not through an agent or dealer. LIFE, 17 West 31, N. Y. City ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $8.04.) comicbooks.com