Life — August 15, 1912 — page 5: what you’re looking at

What you’re looking at

# 1913 Locomobile Advertisement This is not a cartoon but a **product advertisement** for the Locomobile Company of America, appearing in *Life* magazine. It features their 1913 "Little Six" automobile model with a 60 horsepower, long-stroke motor. The ad uses promotional language typical of the era, claiming the car "compels attention" and has "no superior" or "equal." It emphasizes performance qualities—"flexibility, convenience, comfort and luxury"—and promises to prove these virtues through "competitive demonstration." The scenic setting with boats suggests leisure and affluence. The Locomobile Company was a real, prestigious American automaker. This represents early automotive advertising targeting wealthy consumers during the pre-mass-production era when automobiles were luxury goods.