Life — August 15, 1912 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ae XUM Heel REE; o-Rim-Cut Tires—10% Six Months’ Sales—485,983 In the first six months of 1912 the Goodyear output of automobile tires was 485,983. Unfilled orders on hand at the end of that time ex- ceeded 100,000. A good many thousands of orders were lost because of factory shortage. and run 24 hours a day. Yet we operate three shifts of men, Our present output averages 4,000 tires daily. It will soon be increased to 5,000 a day. And our factory additions for the year 1912 will total nine acres of floor space. How You May Earn $10 a Minute Go to any Goodyear branch—any Goodyear dealer—and let the man there show our No-Rim-Cut tires. Or consult any user of No-Rim-Cut tires. Let him point out the savings. It will take but a few minutes, for a glance is sufficient to prove the advan- wages. And it won't take long for results to repay you $10 a minute for the time you spend. They will come in the saving on tire upkeep. This is Not a Minor Question Statistics show that 23 per cent of all Tuined old-type tires are rim-cut. ‘Those statistics. were gathered where thousands of tires of every make are sent to be scrapped as old rubber. ¢ confirmed by our own ex- for we make some clincher tires. And one-third of those tires re- turned under our warrant are returned because of rim-cutting. No-Rim-Cut tires wipe out this loss entirely. Not one has been rim-cut in all the years of their use. ‘That feature alone, under average THE GOODYEAR TIRE & RUBBER COMPANY, Akron, Ohio We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire conditions, cuts 23 per cent from one’s tire expense. Plus 25 Per Cent Add to this t from the oversize No-Rim. tires are 10 per cent over the rated size. They are more thar that by actual air capacity. A series of comparisons with five leading makes of saving which comes clinchers showed an average oversize of 16.7 per cent. But say only 10 per cent. That 10 per cent oversize, under average condi- tions, will add 25 per cent to the tire mileage. Add that to the 23 per cent, and you have an average saving through these patent tires of 48 per cent. (joop, That means that our demand has practically trebled inside of a single year. It means a present demand full twelve times larger than three years ago. It means a far larger demand than was ever com- manded by any other tire in the world. All because motorists now demand tire perfection. They want tires that can’t rim-cut—they want oversize tires. And legions of users have told legions of others that No-Rim-Cut tires—our patent type—really cut tire bills in two. Figure for yourself what that means to you, based on your tire expense. The Doom of the Hooked-Based Tire This means, beyond question—and in ery short order—the doom of the clincher tire. Men won't suffer rim-cutting—won't permit overloading—when tires are made w! void them. This doesn’t mean that all men wil come to Goodyear tires. We neither seek nor expect a monopol Other makers, in one way or another, are now making hookless tires. They ting on the wall. see, as we do, the w But a growing percentage are bound AKRON, OHIO No-Rim-Cut Tires With or Without Non-Skid Treads Oversize to prefer the No-Rim-Cut—our patent tire. And these are some of the reasons: Why Goodyears Lead We control by patents the only way to make a satisfactory tire of this coming type. That tire as we make it is the final re- sult of 13 years spent in tire making. It comes close to tire perfection. No tire was ever more expensively made. As a result, these tires are sold on a Our profit last year n No-Rim-Cut tires was 814 per cent. In addition to that, our methods of business appeal to all tire buyers. We shall tell of th methods from time to time in these pages. The more men know of No-Rim-Cut tires the more men will prefer them. Our records for years—our sales doub- ling over and over—prove that beyond a question. ‘The Goodyear Tire Book—based on 13 years of tire making—is filled with facts you should know. Ask us to mail it to you. Goodyear pneumatic tires are guar- anteed when filled: with air at th recommended pressure. When filled with any substitute for air cur guarantee is withdrawn. (764) 1583 comicbooks.com