Life — August 15, 1912 — page 3: what you’re looking at

What you’re looking at

# Goodyear Tire Advertisement (1912) This is **not satire or a political cartoon** — it's a commercial advertisement for Goodyear's "No-Rim-Cut" tires. The ad promotes Goodyear's innovative tire design that prevents rim-cutting (a common failure mode in early automobile tires). Key selling points include: - Sales of 485,983 tires in six months, indicating market dominance - Claims that demand has "trebled" in one year - A "how to earn $10 a minute" scheme encouraging dealers to promote the tire's savings - Technical advantages: tires are 10% oversized and resist rim-damage The page emphasizes Goodyear's factory capacity (4,000 daily output) and market leadership. This represents early-20th-century automobile industry advertising when tire reliability was a major consumer concern and competitive selling point.