Life, 1912-08-15 · page 2 of 40
Life — August 15, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a full-page advertisement for the Haynes Model 22 automobile, published in *Life* magazine. The ad promotes the car's electric starting and lighting systems as innovations—featuring technical diagrams and detailed specifications. The headline asks "Need We Speak of Haynes General Construction?" to emphasize reliability and quality engineering. The large illustration shows a side-view of the open-air touring car with prominent wheels and mechanical details typical of early 1910s automobiles. **There is no political cartoon or satire here.** This is straightforward product marketing highlighting technological advances in automotive engineering that would have been genuinely novel to contemporary readers—electric systems were significant innovations for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday. Annual Sebcrioton Five Dollars. Single Copies, Ten Cens. Ratered 2 the Poet Ofice at Ner-Yerk, WY. 65 Price ia Englands Sinpence ait ane te He x Electric Starting and Electric Lighting OR the twentieth year of the Haynes Automobile, we announce the complete, perfect motor car. Haynes F Model 22 has every mark of the fine construction that has distinguished the Haynes car so many years; it has all the beauty of design that has made Model 21 so popular; it has such roominess as you never saw in any other automobile; comfort to please those who, seck luxury: and an electric starting and electric lighting equip- ment of utmost simplicity and absolutely 100 per cent efficiency. Noone will deny that the Haynes Model 22 stands by itself as the superior automobile, the ultimate car—the very climax of nineteen years of motor car « is fitting that America’s first in point of years—should now be Americ estioned first car in point of perfect. efficient completeness. And the price for touring car models is but $2250, f. 0. b. factory. We hope we shall be able to build enough cars to fill our dealers’ orders, A Starting Device That Is Not An Experiment ty announcing “self-starters™ last nothing about self-starters, But Haynes owners an r eryone else who knew Haynes history did not won¢ t when a reat 9 device Was perfected, one that would start a car every tn ver allow any pos sibility of injury to the motor—rhe Haynes vould have it, We were working j toward such a device then, an electric eranking device, Mt was perfectat sis months But still we waited. We wanted to be rery «Tn Uhese six months, the nest perl This photograph shows starting motor . ate the Teeamnot fait, CnBected to the Willard Flba battery through cut-out gear shifting de would mot here to be ck 10 the factory. trician in America could make wiring repairs on either f the motor (atarting device) of the dynamo (lighting lighting. Only dev Consider that point carefully. ‘The average {bereby balaneing the batte UUme of 10,000 Mod: tarts has been 5 seconds, Metis: Need We Speak of Haynes General Construction ? Everyone who knows automobiles at all knows that the Haynes name is a guarantee of the best materials, correct design, excellent work manship. Other than for its electric starting and lighting equipment, Model 22 docs not differ greatly front construction of recent: Hayne: models, The car is roomicr. Upholstery 4 es deep and of fine hair. Motor 4! inches: 4o h. p.; wheel base 120 inches; tires 36x 42% inches. Equipment complete, including Eisemann dual magneto, Stromberg carburetor, Warner autometer, demountable rims, top, windshield, ete. You will find the new Model 22 at your Haynes dealer's new. Go sce it, or write us for catalog and full details of starting system. HAYNES AUTOMOBILE COMPANY, 12 Union St., Kokomo, Indiana 1715 Broadway, New York 510-512 N. Capitol Blvd., Indianapolis 1702 Michigan Ave., Chicago Van Ness Ave. at Turk St., San Francisco comicbooks.com