Life, 1912-08-01 · page 38 of 40
Life — August 1, 1912 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising with one satirical cartoon**. The top advertisement promotes Ford's "Vanadium-built" car using the metaphor of physical fitness—like a strong man carrying no excess weight, the Ford has structural strength without unnecessary bulk. The bottom cartoon satirizes **social pretense around homemade wine**. The illustration shows a well-dressed man (a "gourmet") tasting his maiden aunt's homemade gooseberry wine. His exaggerated facial expression—appearing pained or grimacing—reveals the joke: he's performing polite appreciation of what is likely terrible wine. The satire targets the social performance required when tasting amateur creations from relatives, where one must appear delighted regardless of actual quality. The middle section advertises *The Miniature Life* magazine in reduced format. This reflects early 20th-century concerns: automobile reliability marketing and Victorian-era social etiquette around gift-giving and family politeness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— YW rut UNIVERSAL CAL “Physically fit’—the strong’man who carries no excess weight. The Van- adium-built Ford has sur- plus strength—but no’surplus weight. Lean, clean and in perfect trim, the Ford carries all its ‘‘excess baggage’’ in its load—not in itself. More than 75,000 new Fords go into service this season—a proof that they must be right. Three passenger Roadster $590—five passenger touring car $690—delivery car $700—f.0.b, it with all equipment. Catalogue—and name of nearest representative—from Ford Motor Com- pany, Detroit. “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the best things which have appeared in Life for many years. All you need to secure a copy of this issue (size 414 x §34) is to forward your name and address and a two-cent stamp to Life, 17 West 31st Street, New York. No tour is sure without the | Fruttault-fariford . ~~ SHOCK ABSORBER | NE man—an enthusiastic motorist—planned a world tour. He aimed to make it. first of all, comfortable; then he sought to combs effectually as possible, the delays and ann that attend epring breakage, tire ailments, loosened bolts and nuts; so he Truffault-Hartford equipped. He made his world tour, traversing every civilized country (and some uncivilized), When he got back home he said, “I could not have done it without my Truffault-Hartford Shock Absorbers.""| This man‘ name is H. A. Hover and he lives in Hover, Wash- ington, No tour is sure without the Truffault-Hartford. HARTFORD SUSPENSION CO. Factory, 165 Bay Street, Jersey City, N. J. Edw, V. Hartford, Pres. BRANCHES: New York Detroit Jersey City Kansas City Boston Newark . Chicago Phitadeiptia 4 PORTRAIT OF A GOURMEL TASTING HIS MAIDEN AUNT'S HOMEMADE GOOSEDERRY WINE |