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Life, 1912-07-18 · page 35 of 44

Life — July 18, 1912 — page 35: what you’re looking at

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Life — July 18, 1912 — page 35: Life, 1912-07-18

What you’re looking at

This page contains a serialized short story titled "A Five-Thousand Dollar Idea" about a man named Bessel taking his young nephew Peter to town. The narrative focuses on character dynamics—Bessel is irritable and argumentative by nature, while Peter is a shy five-year-old who wants to visit a toy shop after seeing pictures in a catalog. The page is primarily **advertising**, featuring two automobile ads: a Long-Stroke "32" Touring Car ($900) and a Hupmobile ($750-$900), both emphasizing modern engineering and quality craftsmanship. There's also an ad for G. Washington's instant coffee. **No political satire or cartoon appears on this page.** It's a straightforward mix of serialized fiction and period automobile advertising. The story itself contains no satirical elements—it's a domestic narrative about a man and child. Modern readers would mainly note the quaint depiction of early 1910s automobiles and the casual way children were entertained (toy catalogs).

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Five-Thousand Dollar Idea (Continued from page 1444) was just cool cnough, and the sunlight streamed down both sides of the street in its brightness. Bessel, whose morning had been, perhaps, a trifle more unsatisfactory than most of his mornings, had be- come so long accustomed to this kind of irritability that it was a habit with him not only to wrangle with almost everybody he met, but to do it in an ex- perienced and scientific manner. And so he never lost control of himself, and he learned to. say in his own defense just the things that made the other fel- low feel the worst. As he approached the boarding-house, he was not quite as much out of tune as his morning's ex- perience might seem to indicate on the surface. “Well, they didn’t get the best of me,” was his prevailing thought. “ Peter has been almost crazy waiting for you,” was his sister's greeting. “I'm afraid it's a great bother to take him out. Here's Peter. Peter was a small, delicate-looking boy—in spite of the fact that he lived in the country—actat five years. He came out shyly in response to his mother’s in- vitation, Bessel patted him on the head. “Well, son, we are going to take in the town. Where do you want to go?” Peter was silent. Pressed again, he hung bis head, and said: “Toy shop “He'll tell you all about it,” said Bes- sel's sister, “don't worry, when he gets acquainted he talks like a streak. He's been telling me all the morning about the toys. He saw pictures of them in the new allustrated catalogue.” Send Us 30 Cents for a Full Size Can of INSTANT COFFEE No Coffee Pot Needed Absolutely pure coffee in a new form. %4 to ¥% teaspoonful to a cup of hot water makes it in- stantly the finest real coffee you ever tasted. Made any Strength. Flavor always uni- form. No cooking—no waste. Most economical. At Grocers in two sizes—30c. and 85c. If your grocer hasn't G. Washington's Coffee take advantage of our trial offer. G. Washington Coffee Sales Co. 79 Wall Street, New York Long-Stroke ‘'32"" Touring Car, $900 F. 0. B. Detroit, including equipment of »indshield, gas lamps and gen erator, oil amps, too's and hora, Three speeds forward and reverse; ceater Tour cylinder moron, 3 itin. bore and § 2-10 hh top. wladsh Tamps, tools and horn, eneto, 106-in, wheeituse, Xx 31-2ln. tires. Color, Standard Hupmobile blue, Roadster, $709. ct i 0—$900 We believe the Hupmobile to be, in its class, the best car in the world. And tke most modern machinery; the most skilled mechanics; the very best of ma- terials; and engineering ability of the high- est calibre are all enlisted in making it so. Hupp Motor Car Company, 1231 Milwaukee Ave., Detroit, Mich. Canadian Factory, Windsor, Ontario. The assembly of crankshaft, flywheel, multiple disc clutch and sliding gears requires a number of opera- tions of utmost skill and nicety of adjustment, ‘Without these, permanent adjustment is not to be had; and there is lacking the compete larmony necessary to smooth operation and the minimum of friction. When the assembly of thes: parts is comp‘eted, a com- pact unit is had, The who‘e is enclosed in the continuation of the crank case, is fed with oil by the Hupmobile’s unique and highly effective system, protected from dust and dirt, and the true alignment of the parts preserved in spite of tw.sts and shocks. You will find the same princip'es of s!mplicity and sturdiness dominant throughout the Hupmobile chass's the engine entirely enclosed, the vaives protected: clutch, flywheel and transmission compactly arranged; one universal joint instead of two, etc, These are indisputab‘e evidences of the rich value em- bodied in the car; they are the dist’nguishing marks of cars of much higher pr.ce than $900, “Well, we will go to the toy shop,” said Bessel. They started off. Walking back, they came to the same corner where Bessel had left the car. It happened that this particular car had been switched back. Bessel started to help Peter on. His old friend, the con- ductor, not recognizing him, sprang for- ward and grabbed the child; his face was’ wreathed in smiles. “There you are, my little man,” said the conductor in a kindly tone. 14st Bessel said nothing. Apparently the conductor did not recognize him. He scemed to have taken on another atmos- phere. The journey downtown was an event in Bessel’s life. He had suddenly. be- come conscious that everybody—or al- most everybody—in the car was noticing him; but not so much ‘for his own sake, as for Peter's. Peter, indeed, had an unusual look. While he was a small boy and a deli- cate boy, it was perfectly evident that comicbooks.com