Life, 1912-07-18 · page 34 of 44
Life — July 18, 1912 — page 34: what you’re looking at
What you’re looking at
This page is **primarily advertising** for automotive products (Mobiloil lubricant, Truffault-Hartford shock absorbers, Hartford suspension systems) rather than satirical editorial content. The only cartoon appears at the bottom: a domestic scene showing a man and woman in bed. The man asks the woman to delay her prayers until he finishes speaking, joking that "the Lord can't listen to us both at the same time." This is a **mild marital humor joke** playing on 1920s gender dynamics—the assumption that wives pray while husbands talk, and the comedic notion of competing for divine attention. The satire targets neither politics nor social issues, but rather pokes gentle fun at household dynamics and religious practice. It reflects period attitudes about male authority in domestic life, though presented as lighthearted rather than pointed social criticism. The page itself is from an era when *Life* magazine mixed serious advertising with small comic asides.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_+ LIFE: REDUCE FRICTION | In the end friction destroys all motors. Without friction your motor would never wear out. Save Tires with the rrouffault-Hariford Frutian Harter a WHEN the wheels of a moving automobile leave the ground, the tire is subjected to an extreme ordeal in coming back to the ground. Jerk a knife blade at a revolving grindstone and you will get an idea of the result. The knife blade will be seared. The tire, too, is seared. Tires last much longer when the bounce is eliminated. Violent spring action causes the bounce. Truffault-Hart- fords stop the violent spring action. That explains why there is more mileage in the tires of a Truffault-Hartford- equipped car. Friction slowly but steadily. wastes the power and wears the moving patts of automobile motors. This accounts for their short life. To reduce this friction you should secure the nearest possible approach to perfect lubrication. That involves the quality of your lubricating oil and its fit- ness for your motor. HARTFORD SUSPENSION CO. Edw, V. Hartford, Pres Factory, 168 Bay St., Jersey City, N. J. Different types of motors de- Branches: mand different grades of oil. Detroit Kans2s City Newark Philadelphia New York A guide to correct Automo- Jersey City bile lubrication The spring-strength of the Expianation: 19 the schedule the leer epponite the cat in piston rings must be considered; Scneuee the fit of the piston ring into its se recess; the length of the crank- shaft and connecting-rod_bear- ings; the feed systems; the length of the vacuum period, while in- take and exhaust valves are both closed. Before correct lubrication can be determined, these and other important considerations must be dealt with. In producing Gargoyle Mobiloils we studied the construction of every Amer- ican automobile and many forcign makes. We have drawn up a list of secom- mendations, showing the correct grade of Gargoyle Mobiloil for these various cars. Eee A partial list is printed on the right. The complete list will be mailed you on request. These oils and recommendations come from the Vacuum Oil Company, rec- ognized by power-engincering circles throughout the world as the authoritative leaders in lubrication, The oils specified will give the nearest approach to perfect lubrication that you can secure. Eom Fer>ns Eoppe tan: sfsnsoxh. b sampaO TOS oF PE Mobiloil A grade for each type of motor Garroyte Mebitets In goabity eutadiod avout gradee tehiaed ani Btered to trenore le jargorle Mobileil “A.” Gargoyle Mobited Gargoyle Mobileil Gargoyle Mobileil Gargoyle Mobileil “Aretic.” barrels, ait-tarrel, and ta $ and 1 gallon pppoe k E>: Totoopa>ss esis perpebepaea> dee SS ORD Manon pane eet pean he the Cargorie, which is car mare of Foks Fe oF > rep Fe oF They are bandied by the higher clus enrages. avtomotile eoppiy mores, and ecbere whe wapsly hbricante VACUUM OIL CO., Rochester, General Sales Offices, 29 Broadway, New York City. Distributing warehouses in the principal cities of the world Tok “SAY, MABEL, WAIT TILL I GET THROUGH BEFORE YOU SAY YOUR PRAYERS. THE LORD CAN'T LISTEN TO US BOTH AT THE SAME TIME. > comicbookte 1