Life, 1912-07-04 · page 40 of 44
Life — July 4, 1912 — page 40: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than editorial satire or political cartoons. The main ads are: 1. **Truffault-Hartford Shock Absorber** (top left): Promotes automobile suspension technology, featuring an illustration of an early 1900s car. The pitch emphasizes comfort on rough roads—a practical selling point when cars were new and roads poor. 2. **Martell's Brandy** (bottom left): A prestige liquor ad claiming centuries of quality ("From George I to George George V"), boasting royal appointment to the House of Lords. This appeals to tradition and social status. 3. **American Magazine Cover Contest** (top right): A call for artists to submit cover ideas for $500 prize money, with tiered awards. This represents the magazine soliciting reader participation. 4. **Life Magazine's Miniature Edition** (bottom right): Promotes a free miniature version of Life itself, requiring only name, address, and a two-cent stamp. **No political satire or caricature is present.** This is a straightforward advertising page from what appears to be an early 20th-century issue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y riding use t lt-fartford SHOCK ABSORBER A SET of stiff springs makes an automobile ride like a lumbering stage coach. Resilie: gs improve its riding qualities gaff’ of rough roads. The ading motor | carexperts, isa set of ¢ With the Truft ah < HARTFORD SUSPENSION CO. | > t i * Factory, 165 Bay Street, } § me?” Jersey City, N.J. H Edw. V. Hartford, Pres. Branches: Detroit y KansasCity Newark Philadelphta i 3 . Jersey = ome Boston y 5 Chicas 4 SNANNNANANANTNANSNANANANANANANANNANNNANNNS: | From George I. to George V. MARTELL’S BRANDY has known but One Quality--- The Best BLUE AND SILVER LABEL Messrs. Martell & Co. have been appointed to supply Brandy to the House of Lords HOUSE EST. 1715 Sole Agents: G. S. NICHOLAS & CO. New York NLNANAANANAANANANANALAAANANAAAAAKA NANAK LANKKAKNY S NNNNNNNNNNANNNNNNANNNNH NNN NHN NHN HHH HHHHHHH HNN NHNHNNVA NN NTG B NSNNNNNANNNSSSSSSSSNSANNNNNNANNNNTNNHN HTN NN HH AN NAHAS NT — $500 for Cover Ideas The American Magazine WANTS IDEAS for covers—for one or ascries of covers. If you are an artist, show your idea by sending a sketch or sketches; if you are not an artist, tell plainly just what your idea is. Be brief, definite and precise; boil down your description to the bare idea. WILL BE $500 Pork THE B SGOT: i IDEAS RECEIVED BE- SECOND “ 150 FORE SATURDAY NOON, THIRD 75 AUG 10. FOURTH “ 25 PAID FIRST PRIZE — $250 If an artist wins a prize, he or she will, of course, be given the first chance to turn the idea into a finished cover. The drawing itself will be paid for in addition to the prize awarded. A fair price will also be paid for any ideas accepted outside of the prize winners. The names of the winners of the prizes will be announc- ed in the October issue—out September 20th. Address all communications: Cover Editor, The American Mag- azine, 381 Fourth Avenue, New York City. “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the which have appeared in Life for All you nced to secure a copy of this issue (size 44 x 534) is to forward your name and’ address and a two-cent stamp to Life, 17 West 31st Street, New York. comicbookMeon Tiren fabric Tin ne