Life, 1912-07-04 · page 39 of 44
Life — July 4, 1912 — page 39: what you’re looking at
What you’re looking at
This page contains **two distinct pieces**: advertising and political satire. The **Ford advertisement** (top left) promotes automobiles as democratizing technology, claiming the Ford makes car ownership accessible to ordinary working men by solving "the automobile problem for the man who values his dollars." The **political cartoon** (bottom left, titled "Philanthropy") satirizes wealthy industrialists' hypocrisy. A well-dressed "Coal Merchant" refuses a poor person's request for coal with the callous phrase "Fill your pockets, my good woman—fill your pockets." The satire is obvious: the merchant suggests the destitute person simply fill their pockets with money to buy coal, completely ignoring their actual poverty and need. This reflects early 20th-century class tensions and criticism of the wealthy's indifference to working-class suffering, particularly regarding basic necessities like fuel during harsh winters. The remaining content is **motor oil advertising** (Gargoyle Mobiloil) presenting technical claims about carbon deposits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
6 -LIFE- Every big town is a small town—and the far-away friend is a near-by neigh- bor—to him who owns a Ford. Extend your range of action—and your pleas- ures. The Ford has solved the automobile problem for the man who : > values his dollars. It’s light, right, economical. nty-five thousand new Fords son—a proof of their wonderful superior- y. The price is $590 for the roadster, for the five passenger touring car 3 for the deli very car—complete wit f. 0. b. Detroit. Get new catalogue from Motor Company, Detroit—and name of nearest representative. A plain talk on fear of excessive carbon deposit. carbon in an oil. (2) The body of the oil does not determine the amount of carbon deposit. The heaviest oil that can be properly used gives the most efficient automobile lubrication. (3) ‘‘Non-carbon”’ oils do not exist. Lubricating oils are a hy- dro-carbon product. Were all carbon eliminated, the oi! could not lubricate. The free carbon is the only carbon that can be safely removed, The amount of carbon deposited in the cylinders depends partly on the car- buretion and gasoline combustion, partly on the oil, partly on its fitness for the car. Unfortunately, the more the layman tries to comprehend carbon deposit, the | more heis bewildered. He needs author- itative guidance. Equipped with the experience gained PHILANTHROPY “ PLEASE, Stk, COULD 1 MAVE. A LITTLE COAL? Coal Me MY Goop hant: PIA YOUR POCKETS, PILL YOUR rocKETS. wom ax— from our authoritative position in lubrica~ tion, we studied every make of American automobile and many foreign makes. We found that no one grade of lubri- cating oil would suit all cars. We pro- duced our Gargoyle Mobiloils in several grades, and prepared a schedule showing | the correct grade for each make of car. The complete schedule (printed in part | on the right) will be mailed you on | request. We refined and filtered these oils to | remove free carbon. Aside from furnish- | ing the correct oil for each car, that is the most that any producer can do toward eliminating carbon deposit. We can say without fear of successful contradiction, that these oils establish a world standard for automobile lubrication. Mobiloil A grade for each type of motor Cargorie Mobitete are put op in Sarretn, bail-darrela, ia $ and | A guiton sealed whe coma ‘They ave eased clase guragee, wate apply mares and cchere who wupply habeicesen. VACUUM OIL CO., Carbon Deposit. There are three mistaken ideas on carbon deposit. (1) Light colored oil is commonly supposed to leave the least carbon deposit. (2) Heavy-bodied oils are often avoided through (3) Claims that some lubricat- ing oils are ‘‘non-carbon’’ are often accepted as sound. Our experience has clearly shown that: (1) Color is an unsafe guide in determining the amount of A guide to correct Automo- bile lubrication fe car ine Rochester, U. S. A. General Sales Offices, 29 Broadway, New York City. Distributing warehouses in the principal cities of the world comicbooks.com