Life, 1912-07-04 · page 41 of 44
Life — July 4, 1912 — page 41: what you’re looking at
What you’re looking at
This page contains **three distinct pieces of content**: 1. **TIRENEW Advertisement** (left): A product ad for tire preservative, emphasizing protection from water, oil, and light damage. 2. **"Why Waiters Strike" (bottom left)**: A humorous anecdote about restaurant service. A demanding customer bombards a waiter with specific instructions for oyster preparation (steaming, lemon, butter, seasoning). Exasperated, the waiter sarcastically suggests the customer add "pearls"—implying the customer is being ridiculously fussy over minor details. The joke satirizes pretentious diners and explains worker frustration with unreasonable demands. 3. **Schlitz Beer Advertisement** (right): A large ad featuring a caricatured man pouring beer, promoting Schlitz in brown bottles. The copy emphasizes the beer is "properly aged," won't cause indigestion, and costs no more than light-bottled beer. The brown bottle allegedly protects beer from light damage. The page is **primarily advertising** with one brief satirical anecdote about working-class frustrations with customer service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
as > for 1 are +h or just mw cise; $250 150 75 25 e, be ished ition id for ounc- Idress Mag- epgearance. TIRENE “Makes tires look new and last longer” SIRENEW is a scientific preservative of automobile tires—a liquid unvuleanized ibber compound made of pure para gum. Protects Tires from Water, Oil and Light Tires, in service, quickly become a mass of cuts through ing the inner fabric to rot tS, waterproof the exposed increase the life of the tires. vent decay, ain Tirenew will also give the whole car a well-groomed Insist upon getting new. Avoid imit that contain injurious ing dients. Tirenew has received the endorsement of auto- mobile tire manufacturers. Made in two al White and Tire G: you. with $1.00 and his na: will send you a tris Tirenew (enough prepaid or through your dea er, Canal ‘Our booklet FREE to motorists upon’ appli cation Dealers can buy Tirenew f.0.b. any large jobbing center. Manufactured only by NATIONAL RUBBER CO. 4406 Papin St. ST. LOUIS, U. S. A. Why Waiters Strike Once, sitting in my usual corner in a restaurant, I heard a much harassed waiter score heavily off a tiresome cus- tomer who was ordering oysters. The conversation that took place was the following—the wretched waiter turning to go and execute the order and being h time: » T want a dozen blue “Yes, sie?” Steamed, you know.” Yes, sir “Oh, waiter, you'll see that they're not done too much.” “No, sir.” “Oh, and waiter——” “Yes, sir?” “Will you sce that they put just a squeeze of lemon in cach shell?” “Yes, “Oh, waiter, just the smallest amount of butter over them when you serve them “Yes, “And, Ye, ar “Don't forget the pepper and salt.” This remark too much for the poor knight of the napkin. Turning back . of his own free will, he said nd, sir. “Well? answered the customer, -LIFE- “Would you like them with or with out?” “With or without what?” “ Pearls, sir,” said the waiter, and dis- appeared.—Chicago E ing World. “Say, May did you ever have any turtle soup?” asked a rawboned youth of the girl beside him mitted the maiden; “ but,” added she, with the conscious dignity of one who has not been lacking in social experience and opportunities,“ I've been where it was."—Lippincott’s, PourSf, WP from the . Brown Bottle | and you see Pure Beer Sparkling and dear as a Crystal Spring A beer that is properly aged. A beer that will not cause biliousness. A beer that is in exactly the same condition as when it left the brewery. The Brown Bottle keeps it so. Light cannot harm Schlitz in Brown Bottles. Schlitz in Brown Bottles costs you no more than beer in light bottles. That Made Milwaukee Fa THE GLORIOUS FOURTH Order a case from your dealer today. See that crown or cork is branded “Schlitz.’* 22-M mous. comicbooks.com