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Life, 1912-07-04 · page 36 of 44

Life — July 4, 1912 — page 36: what you’re looking at

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Life — July 4, 1912 — page 36: Life, 1912-07-04

What you’re looking at

This page satirizes the commercialization of religion and fitness in early 20th-century America. **"A Corner in Religions" (left column):** Life mocks the ease of starting religious movements as a business venture. The satirical advice to entrepreneurs suggests that predicting the world's end is profitable if done "in a businesslike way." The joke: religion has become industrialized, with standardized "products" like "Wave-Worshipers' Manual" and "Tired Business Men's Religious Movements" sold at discount prices—treating spiritual faith as interchangeable consumer goods. **Annette Kellermann advertisement (center/right):** This features a famous swimmer-actress promoting her "Body Beautiful" system, claiming fifteen daily minutes can reshape the figure and cure ailments. The satire lies in the grandiose health claims and pseudo-scientific language ("reorganizes and regenerates your entire body") packaged to exploit consumer insecurity about appearance. **Mercer automobile ad (left):** Standard car advertising, not satirical. Both satirical sections target the American tendency to commodify and "package" intangible goods—spirituality and physical improvement—into purchasable systems, exploiting widespread anxieties through aggressive marketing.

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A Corner in Religions (Continued from page 1356) anywhere at moderate price. Inside of a few weeks any number of people, by predicting that the world is coming to an end, can get goi and create a seet, but unless this is done in a businesslike way there in it. Before starting such a movement in your locality, there- fore, write to us for terms and full par- ticulars, We supply a Wave-Worshipers’ Man- ual free of cost. Inasmuch as this cour try has the largest seacoast of almost is nothin, ‘Type 35—Series C Raceabout—$2500 MERCER ; The Champion Light Car Why the Mercer Wins Were you surprised at the wonderful performance of the Mercer at Indianapolis on y 30? It was the smallest r (only 300 cubic inch piston placement) in the 500-mile race, and yet it finished a close third, defeating some of the world’s greatest speed crea- tions. The result did not sur- Mercer car produced pable of strenuous serv- ice. The best of material, up-to-date construction, supe- rior designingmethods, and the most rigid tests, assure the Mercer purchaser the best light car that can possibly be pro- duced. Send for Catalogue Mercet Automobile Co. 1409 Whitehead Road, Trenton, N, J. New York—1802 Broadway Philadelpbia—620 N. Broad Street Become my pupil and I w but fifteen minutes daily to m what Nature intended. part that is undeveloped. any other part of your body. My system tends to make a figure perfectly proportioned throughout— ‘ fine, fresh com- plexion; good carriage with erect poise and grace of movement. a full rounded ne k; shapely shoulders, arms and legs; You Can Improve Your Health My tire body. It helps you to transform your food into good, rich blood. It strengthens your heart, lungs and other organs, conquering all weaknesses and disorders, and Reduce or Increase Your Weight---Improve Your Health---Perfect Your Figure make you my friend. Devote system and you can weigh You can reduce any part of your figure burdened with superfluous flesh or build up any The effect of my system can be concentrated on your hips, waist, limbs or stem stimulates, reorganizes and regenerates your en- Ihave practised what I teach. In childhood I was pun: and deform- ed. I have overcome weakne my own natura drugless methods. Millions of people generating vital force. M. ‘est book, “The Body Beautiful,” should be read by every woman and / will send it to you free. It explodes the fallacy that lack of beauty cannot be vigorous, heal- thy and at- tractive. iMustrated wit! particulars of my G tion without risking a single penny ANNETTE KELLERMANN, 12 West 31st Street, New York have seen in me a li ing demonstration of my unique system of health- culture and body-building. If you are weak, nervous, fat, thin, unshapely, tired, lacking vitality or in any other respect not at your very best, I can surely be of service to you. MY GUARANTEE With my free book, “The Body Beautiful,” which is fully h photographs of myself explaining my system, I give full rial Plan, whereby you can test the value of my instruc Send 2c. Stamp for ‘‘The Body Beautiful’? and Trial Plan to-day Suite 807 L any other on the globe, we recommend Wave-Worshipers’ Circles. They very effective and should be accompanied set of and a are by a revelation, a idols ritual. We have on hand at present nearly a hundred different kinds of Tired Business Men’s Religious Movements; something | the blame and will supply you with another one at a very much reduced cost. In case you are short of funds, we will sell you any one of our first-class religions or ordinary movements on the instalment plan, you paying a reasonable deposit and so much a week. Our terms are very casy and within the reach of that appeals to the tired business man all. Consult us at once and satisfy your without wearing him out still further; every need. something, indeed, that has all of the | New England Amalgamated clements of vaudeville, in addition to Religion Generator Company. being straight goods. We can furnish with these movements recommendations from leading magnates all over the coun- try and can lay out a programme show- ing you just how to work up a feverish interest in your home city. Up to the present been started anywhere, by without of scientific me religions have anybody, at any request, H: us to place ystem, management a religion anywhere at a minimum cost and with the gr own meth enable possible results. In case you try something from our and it does not happen to nly choice on your part. A establishment suceced, don't blame us; it is probs due to a wro' religion that will go in one neighborhood at one time will not be suited at all in enother. It is better, therefore, to let one of our experts Ko out and look over your ground first and give you specifica- Then in event of falling through we take tions and an estimate. the movement 1364 The Success _ of an Outing depends upon the pleasure and benefit derived. _ Ale is famous for the wholesome pleas- ure it puts into an Outing and the physical benefit it promotes. Fosters ealth, heartiness and longevity. AU Dealers and Places. C. H, EVANS & SONS, Hudson, N. Y. ORIENT CLARK'S FIFTEENTH and up, by new Cunarder “Lacon! drives, guides included, F.C. CLARK, Times Bieg., New York UISE, February 15, 72 days, $400 It's the Calox t! the teet McKE Stil But Sha’ For If n If Two Bi This W comicboolfte rf m=