Life — July 4, 1912 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pertumed. cuba, Y= e, it First ia now gone into use. on Remember this in the claims we make about Goodyear No-Rim-Cut tires: More than 1,250,000 Goodyear tires have They have been tested out, probably, on 200,000 cars. Not one of our patent tires ever has rim-cut. Tiredom Stands Amazed For ten years Goodyear tires held minor place. Those were the years which we nt in perfecting them—in testing Yabrics and formulas, methods, ma- ferials Those were the years when count- Dess tires were compared, by being orn out on our tire-testing ma- chines, to learn what methods gave the utmost mileage. And those were the years when pre were developing the No-Rim-Cut Rype of tire. i Then came success. | Men found these tires out, and Qold others. The others told others. |Suddenly a flood-like demand came Hrom everywhere for Goodyear No- FRim.Cut tires. In the past two years the demand [has increased by 500 per cent. It has trebled in the past 12 months. | Almost in a bound, No-Rim-Cut ires came to outsell all others. And Il of Tiredom stands amazed at the [tall for this new-type tire. Our Patent Type Saves 23 Per Cent One reason for this great success is a tire as perfect as men ever can make. Another lies in this hookless tire— this tire that can’t be rim-cut. We control by patents the only way to make a practical tire of this type. Careful statistics show that 23 per cent of all ruined tires of the old type are rim-cut. They may be wrecked in a moment beyond repair if punctured and run flat. They arc often rim-cut when but partly de- flated. No-Rim-Cut cent, for these t s save this 23 per never rim-cut. (j00D YEAR No-Rim-Cut Tires—10% Oversize With or Without Non-Skid Treads Proved 1,250,000 Times 200,000 Cars And the average excess over rated size is 16.7 per cent. Motor car owners by the tens of thou- sands have proved these average savings. And No-Rim-Cut tires—because of this proving —now far outsell any other tires which men have ever built. Oversize Saves 25 Per Cent Then these patent ti No-Rim- Cut tires—are made 10 per cent over the rated size. That means 10 per cent more air— 1o per cent added carrying capacity. That saves the blow-outs due to overloading. This 10 per cent oversize, with the average car, adds 25 per cent to the tire mileage. These two features together—No- Rim-Cut and oversize—mean an average saving of 48 per cent. In addition to that comes all the saving due to Goodyear quality. AKRON, OHIO Kills the Upkeep Bugaboo This new-type tire makes tire up- keep a trifling item with the average car. Save for misuse, abuse or accident, tire cost need amount to little. Rim-cutting is ended forever. And the 10 per cent oversize adds im- mensely to the average mileage, You, like the others, are bound to come to No-Rim-Cut tires. 8% Per Cent Profit Our profit last year on No-Rim- Cut tires averaged 814 percent. Yet we have the largest output and most modern equipment ever known in this industry. This very small profit is due to our quality, to the extra cost of the No- Rim-Cut feature, and to our oversize. We state this fact so that all may know that the price of these tires is always kept at the minimum. In this business, with its fluctuating materials, no maker can live on a smaller margin of profit. Our 1912 Tire Book—based on 13 years of tire making—is filled with facts you should know. Ask us to mail it to you. | THE GOODYEAR TIRE & RUBBER COMPANY, Akron, Ohio Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire ‘| Distr. § 1363 We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (653) Si Ta ie >| comicbooks.com