Life, 1912-05-16 · page 5 of 52
Life — May 16, 1912 — page 5: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a full-page **advertisement** for B.F. Goodrich Company tires, published in *Life* magazine. The ad emphasizes that Goodrich Tires are experiencing unprecedented demand that exceeds factory capacity. It highlights their product as "made of real rubber" and stresses quality through customer testimonials and satisfaction. The dramatic industrial imagery at the bottom (factory buildings and smokestacks in Akron, Ohio) underscores manufacturing scale. The opening phrase "More!—More!!!" frames high demand as a selling point. The ad claims nationwide distribution through "one hundred branches and service stations." This is straightforward commercial messaging typical of early 20th-century tire industry advertising, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“More!—More!!” There has never been a season when the demand for Goodrich Tires did not exceed by thousands the utmost capacity of our factories... Every year the demand has outstripped even the increases which we anticipated and tried to provide for. This year we have met the issue by a TREMENDOUSLY INCREASED CAPACITY which will enable us to care for dealers and users to the fullest extent. GOODRICH TIRES MADE OF REAL RUBBER have always supplied a natural, unforced, intelligent demand —caused solely by the service which these tires give to users. Increasing every year on account of the cheerful testimony of satisfaction which Goodrich Tire users give to other users. Such a demand concerns itself very little with technical talking points—but it is jnightily interested in the answers to straight- forward questions like:—‘“‘did your tires wear well?” and:— “ how did the Goodrich Company treat you?” To have the confidence and support of a vast body of intelligent, experienced con- sumers is our best asset. And it’s your most positive assurance of real tire value. Special Offer sed find Jollar $1.13, Goodrich Tires are the original American Supplied by one hundred branches and Clincher,—the tire with the White Tough service stations; the most complete system Tread. ever established to care fo- tire dealers Allstyles toft allrims, to suit all purposes. and tire users after sale. \ inl Baearvreayis Akron, Ohio U.S.A. = \ asm: 34a m uw 34.898 Ji. male Saas B.F. Goodrich Company Largest In the World comicbooks.com