Life, 1912-05-16 · page 6 of 52
Life — May 16, 1912 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or political satire. The main advertisement promotes Harper's Weekly magazine to potential advertisers, claiming that automobile manufacturers increased their advertising by 17,417 lines in that publication during 1911. The pitch targets wealthy readers: Harper's Weekly reaches "people of intelligent discrimination and wealth," justifying the $500-per-page advertising rate. The surrounding ads include cigarette personalization services and a Richelieu & Ontario Navigation Company cruise ("Niagara to the Sea"). The small poem "Rendezvous" and weather-profit cartoon are filler content typical of early-1900s magazine layouts. The page reflects early-twentieth-century advertising practices and consumer targeting strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- Like one who, when the suit is done, expects To come right back and do the whole thing once more. On the edge of a small river in the county of Cavan, in Ireland, is a stone with the following strange inscription, no doubt intended for the information of strangers traveling that way: “N. B—When this stone is out of it is unsafe to ford the river.” WEATHER PROFITS make. Plain, gold, silver, cork and straw tips. 7 $2.00 per hundred with your name or it . (Hoosgram, Cr Why did the manufacturers en- gaged in the Automobile industry increase their advertising by Matbucs Brothers © iy hal Purest selection of Turkish tobacco. They are, undoubtedly, better than the best cigarette you have ever smoked.” Special designs pre~ Dated for clubs, colleges. fraternities; also for dinner parties or apectal soclal gatherings, Ladies’ cigarettes (special size) our specialty. Print initials plainly: specity tip desired: ent close mot Jaletter. All cigarettes packed in attractive boxes of 100 cach. MATHUES BROS., 619 Madison Ave., New York City Renotopsis So love that when thy summons comes to join ° e The unsuccessful caravan which moves 1 7 41 7 lin ; es in To that inevitable goal where cach shall file A divorce suit in the generous Reno courts, Thou go not with the fecling of despair, As one who's made a mess of it; but, sustained By an unfaltering affinity, conduct thy- self RICHELIEU & ONTARIO NAVIGATION CO. during 1911? Because they are convinced that Harper’s Weekly has an influence which is both widespread and per- manent among people of intelligent discrimination and wealth Quedee 'HE grandest trip in America for health and pleasure. It includes the Thousand Islands, the exci ing descent of the marvelous Rapids, the hist \e famed Sa $500 a page \ NIAGARA TO THE SEA comicbooks.com