Life — May 16, 1912 — page 4: what you’re looking at

What you’re looking at

# Life Magazine Coming Numbers Advertisement This page advertises upcoming special issues of Life magazine, a satirical weekly popular in the early 1900s. The content promotes themed issues for May through June, each with illustrations: - **Army and Navy Number** (May 30): Features a soldier and sailor, positioned as a tribute to military service - **Turtle Dove Number** (June 6): Appeals to romantic readers with love-themed content - **Book Number** (June 13): Focuses on summer reading recommendations - **Honeymoon and Marine Numbers** follow The page includes a subscription pitch offering one-year access for one dollar—positioned as exceptional value since Life typically sells more copies in summer than winter. The satirical tone appears in the playful, self-aware copy ("Obey that Impulse"), typical of Life's humorous marketing style of this era.