Life, 1912-05-16 · page 4 of 52
Life — May 16, 1912 — page 4: what you’re looking at
What you’re looking at
This page advertises upcoming special issues of Life magazine, a satirical weekly popular in the early 1900s. The content promotes themed issues for May through June, each with illustrations: - **Army and Navy Number** (May 30): Features a soldier and sailor, positioned as a tribute to military service - **Turtle Dove Number** (June 6): Appeals to romantic readers with love-themed content - **Book Number** (June 13): Focuses on summer reading recommendations - **Honeymoon and Marine Numbers** follow The page includes a subscription pitch offering one-year access for one dollar—positioned as exceptional value since Life typically sells more copies in summer than winter. The satirical tone appears in the playful, self-aware copy ("Obey that Impulse"), typical of Life's humorous marketing style of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next Week.—Common, or Garden, Number. This is a pretty fair number on the whole. In spite of the fact that it isn’t common and that it has practically nothing about gardens in it, it is really (We haven't read it yet.) a good number. May 30.—Army and Navy Number. This and sailors, ahoy! Soldiers number isn't so good as it ought to be, but it has one great merit—its spirit right. That is, it is a is all monu- ment to our friends in the Army and Navy. June 6.—Turtle Dove Number. Every form of lover known to the world will be found in this number. If you are in love come and take a look at yourself. June 13.—Book Number. summer reading. June 20.—Honeymoon Number. June 27.—Marine Number. Did you know that LIFE is an exception to a general rule, and sells as many copies in summer as in winter, if, indeed, not more? Oh, yes! For the next three months—if you have not already been a subscriber—you can get it for One Dollar. See opposite coupon. Obey that Impulse With list of the best & Special “Offer Enclosed find “ One Dollar (Canadian $1.13, * Foreign $1.26). Send LiFe for thre+ months to Open only to new subscribers; no subscription renewed at this rate. Trial subscriptions should come to us direct; not through an agent or dealer. LIFE, 17 West 31, New York ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com