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Life, 1912-05-16 · page 45 of 52

Life — May 16, 1912 — page 45: what you’re looking at

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Life — May 16, 1912 — page 45: Life, 1912-05-16

What you’re looking at

This page is primarily **advertising**, with minimal editorial content. The main elements are product advertisements for Allen's Foot-Ease (foot powder), Tirenew (tire preservative), and Club Cocktail, interspersed with filler text. The only identifiable satire appears in the brief anecdote "Striking a Bargain," which attributes a quote to **Charles M. Schwab** (steel industrialist). The joke mocks a young millionaire's negotiation tactics—he saves his wealthy contact $250 by taking only 15 minutes of a $1,000/hour businessman's time instead of 30 minutes. The humor relies on readers' familiarity with Schwab's reputation for shrewd dealing. The small cartoon illustration labeled "SHALL LATIN AND LESS GREEK" appears unrelated to the page's content and its meaning is unclear from context. This appears to be from **1945** (marked at bottom), likely a wartime issue when paper constraints meant magazines relied heavily on advertising revenue.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A_QUARTER CENTURY BEFORE THE PUBLIC. Away The Constant and increas! Sales From Samples Proves Genuine Merit of ALLEN'S FOOT-EASE. Shake Into Your Shoes % Allen's Foot=Ease, the antiseptic eo powder for the feet. Are you a trifle : no. sensitive about the sizeof yourshoes? x5 Many people wear shoes a size 4 a 2 smaller byshaking Allen'sFoot-Ease intothem, Just the thing for aching, : ( bay hot feet dad or Breaking in New Shoes, If you have tired, swollen, . tender feet Allen's Foot-Ease gives. A tiny cut that does not appear to be very instant relief. We have over 30,000 deep frequently causes the ruin of an automobile Cf testimonials, TRY IT TO-DAY., Sold + I d hei fr: k “ma pinche everywhere, 25c. Donot acceptany sub- tire. It extends to the inner framework and Foottase.” stitute. FREE TRIAL PACKAGE sent by mail. permits water and oil to do the work of ‘Address, ALLEN S. OLMSTED, LE ROY, N. Y. destruction. — You can waterproof the exposed fabric of battle, It was looked upon as a sove- and ENEW decomposition by using reign specific. Such is a brief sketch of } ti . TIRENEW, the new product of the the introduction of alcotiol into society National Rubber Co. as a beverage. The history of it is _ : ae , Tirenew is a scientific preservative of written in the wretchedness, the tears, i the groans, poverty and murder of thou- automobile tires—a liquid rubber compound made of pure para gum, sands. It has marched through the land with the tread of a giant, leaving the im- A ea Peay . press of its footsteps in the bones, sinews and contains no injurious ingredi- and life's blood of the people. : ; | ents. _It will not wash, flake or . . stub off—wears like rubber. Striking a Bargain Apply Ti “8 Charles M. Schwab at a luncheon at _ Apply Tirenew weekly, it will Loretto said of a youthful millionaire: increase the life of tires, make them “It's no wonder he has become a : millionaire quickly, His readiness at a look new and give the car a well- bargain is wonderful. They tell a story groomed appearance, 2 shades—white and tire gray. “TEST Fi OR YOUR SELF Send $1.00 and your dealer's name and I : we will send you a trial can of Tirenew, Mix the best cocktail you know how —test it side by side with a Club Cocktail No matter how good a Cocktail you make you will notice a smooth- ness and mellowness in the Club Cocktail that your own lacks. Club Cocktails after accurate blending of choice liquors obtain their delicious flavor and delicate aroma by ageing in wood before bottling, A new cocktail can never have the flavor of an cocktail, M Martini and other standare te serve through cracked ice. Refuse Substitutes AT ALL DEALERS G.F. HEUBLEIN & BRO., Sole Props. E Hartf; New York London prepaid or through your dealer. Canadian orders $1.25. Accept no substitutes. Automobile owners should write for our valuable booklet, “Tire Care"—sent free on request. NATIONAL RUBBER CO. 4406 PAPIN ST., ST. LOUIS, MO. about him and a great captain of in- dustry. “When, some ten years ago, he was struggling along in the insurance busi- ness he called on the captain of industry and said: “Can you spare me a few moments, Young man,’ the captain of indus- try replied, ‘my time is worth $1,000 an hour, but, since you come well intro- duced, I don’t mind giving you thirty minutes.’ “© That's $500,’ said the young man. He paused, then added quickly, “ I'll save you $250, sir, by just taking a quarter of an hour in cash.” —Washington Star. 1045