Life, 1912-05-16 · page 44 of 52
Life — May 16, 1912 — page 44: what you’re looking at
What you’re looking at
This page from Life magazine (1904, based on comicbooks.com watermark) is primarily **advertising and historical content**, not political satire. **Main Content:** The page features advertisements for dental hygiene products (Dioxogen mouthwash and Prophylactic toothbrush) alongside an article titled "The Evolution of Alcohol." **The Alcohol Article:** This is a humorous, pseudo-historical piece claiming alcohol was "invented" 950 years ago by "the son of a strange woman, Hagar, in Arabia." It traces alcohol's uses from cosmetics to a 16th-century European commodity to colonial America. The tone is satirical and tongue-in-cheek—claiming it was used as a "beverage" among English soldiers in North America under the "preposterous notion" it prevented sickness. **The Satire:** The joke appears to be mocking the absurd justifications people used for drinking alcohol, particularly its supposed medicinal properties. The article's mock-serious historical tone ridicules how societies rationalized alcohol consumption. **Other advertisements** (Rad-Bridge playing cards, Paris Garters) occupy the remainder of the page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next to a good dentist, the best friendtoyour teeth isa Asa Mouth Wash IOXOGEN cleanses the teeth and gums by destroying the germs that thrive in the mouth. Its foaming action continues until there is hygienic cleanliness of the mouth and teeth. TOOTH BRUSH You canngt clean tecth by brushing ver them, its w J = B S ‘a fou properly reac! e It finds its way to spots the brush cannot Nor can, you properly reach the back reach. ie ‘The Pro-phy-lac-tic is the only brush she tboroce bly fleanses jo 2d ground There is it in i YC q i all the teeth—its curv andle an There is no grit in it to wear and cut the : inreeular tufts are designed for this pur ena . pose, e individual yellow box protects a j ‘> against handling, Rigia or flexible Used regularly, night and morning, it is a handle. Prices—25c, 35c. 40c. ive j ‘ 4 brah wranterd. We replace U defer preventive of sore throat, and is a protection HES] be ag oid loner ep eg in against othcr illnesses that are caused by dis- {| FLORENCE MEG: CO. ease germs which enter the system through H the mouth. It purifies the breath, too,—a quality ap- preciated by smokers. The alcohol in Europe was made of germ destroyer—not_ merely grapes, and sold in Italy and Spain as an antiseptic. It is abso- a medicine. The Genoese afterwards lutely harmless, too. made it from grain and sold it as a . bee medicine in bottles, under the name of Three Sizes: Small <5)4 02.) the water of life. Until the sixteenth 25c. Medium (1036 02.) 50c. z SC hadighinhten ene se Large (20 oz.) 75¢. century it had only been kept by apothe- caries as medicine. During the reign of Henry VII. brandy was practically un- known in Ireland, but soon after i introduction there its alarming effect in- duced the Government to pass a law pro- hibiting its manufacture. The Evolution of Alcohol About one hundred and twenty years ago it was used as a beverage, especially When was that reprehensible thing, negisteréd idee z ; among the soldiers in the English col- alcohol, first invented? The following Un Ine onies in North America, under the pre- is said to be the true story of its qeieh and rug’ backs patented | Fou colors chi red, posterous notion that it prevented sick- origin: = ness and made men fearless on the field Alcohol was invented nine hundred \BeLt and fifty ycars ago by the son of a strange woman, Hagar, in Arabia. Ledies used it with a powder to paint themselves, that they might appear more beautiful; and this powder was called alcohol. During the reign of William and Mary an act was passed encourag- ing the manufacture of spirits. Soon iter intemperance and profli y pre- vailed to such an extent that the retail- ers in intoxicating drinks put up signs public places informing the people that they might get drunk for a penny and have some straw to get sober on. In the sixteenth century distilled spir- its spread over the continent of Europe. About this time it was introduced into the colonies, as the United States were then called. The first notice we have of its use in public life was among the laborers in the Hungarian mines, in the fif- teenth . In 1751 it was used by the soldiers as a cordial. | 50 Cents Dioxogen is a germicide—a Dioxogen, 98 Front Street, New York City ; comicbooks.com