Life, 1912-05-16 · page 38 of 52
Life — May 16, 1912 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three distinct ads: 1. **Martin & Martin Shoes** (left): A luxury bootmaker advertisement emphasizing hand-crafted custom footwear as a marker of refined taste and individuality. 2. **Naiad Dress Shields** (top right): Promotes underarm shields as essential for hygiene and cleanliness—reflecting early 20th-century anxieties about perspiration and social propriety for women. 3. **Illustration** (bottom right): A sentimental domestic scene captioned "To the great grief of the young couple, Aunt Matilda's beautiful wedding present was broken." This appears to be decorative storytelling rather than satire—depicting a common domestic mishap with gentle humor. The page reflects **period concerns about consumer goods, cleanliness standards, and social respectability** rather than political commentary. The tone emphasizes that proper appearance and hygiene signify civilization and refinement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lV? part of civilized apparel lends itself more readily to the display of iudividuality —as the shoes you wear. The Martin & Martin Shoe Service symbolizes Custom Service, with ready-to-wear convenience. It offers you graceful styles, with ultra-smart correctness—always in refined, well- bred taste. Mis ARTI are representatives for the Fashionable Hand-Sewed Shoes, by Thomas Cort, the world’s finest bootmaker. In our Hand-Sewed Footwear, a custom fit is obtained, through the Hand processes used in their making. Both right and left shoe is cut from the same select skin; uppers and vamps are cut by Hand; all edges Hand Skived, or “‘shaved”—so that seams are absolutely smooth. In every way, the Martin & Martin Fashion- able Footwear will prove the most stylish, perfect-fitting, and economical that you can buy. Seven Dollars and higher the pair At your request. we will send a Brochure, showing Photo- graphs of the preferred season's models, for Street, Dress and Sporting Wear, together with full particulars of our Service-by=Post. “Custom Department in connection. MARTIN & MARTIN Bootmakers for Men and Women New York: 1 East 35th St, Chicago: 326 Michigan Ave. A woman's personal satistaction in looking charming and dainty is Goubied when she knows everything about her Is*exquisitely clean. Naiad Dress Shields are thoroughly hygtenle and healthful to tho most delicate skin: aro absolutely free from rubber, with its disagreeable odor: can be easily and quickly STERILIZED by immersing tn boiling water fora few seconds only. ‘They are preferred by well-gowned women of refined taste. At stores or sample pair on receipt of 25e. Every pair guaranteed. ‘A handsome colored reproduction of this beautiful Coles Phillips drawing ‘on heary paper, 10 x 12, sent for 10c, No advertising, The C. E. CONOVER CO., Mfrs. 101 Franklin Street, NEW YORK TO THE GREAT GRIEF OF THE YOUNG COUPLE, AUNT MATILDA'S BEAUTIFUL WEDDING PRESENT WAS BROKEN comicbooks.com