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Life, 1912-05-16 · page 37 of 52

Life — May 16, 1912 — page 37: what you’re looking at

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Life — May 16, 1912 — page 37: Life, 1912-05-16

What you’re looking at

This is primarily an **advertising page** rather than satirical content. The main elements are: **Major Advertisements:** - **Fisk Tires** (center): A large tire company ad emphasizing quality, durability, and customer satisfaction through direct representation and honest dealer networks. - **Londonderry Mineral Spring Water** (left): Claims superiority over other American table waters, noting it "blends with liquor better." - **Automobile for sale** (top left): A wealthy woman's luxury Panhard Landaulet in Paris. **"For the Tourist" Section:** This offers humorous English-language translations for American travelers—calling luggage "baggage," conductors "guards," trains "shunted," and cabs "trams." It's lighthearted cultural orientation, not political satire. **Bottom cartoon**: A small "Traveler Bird" comic about realizing one's life dream. The page reflects early 1900s consumer culture targeting affluent, international travelers and automobile owners—content designed to appeal to Life's educated, wealthy readership.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AUTOMOBILE For Sale in Paris Alady, owing to ill health, must sell her Panhard Landaulet, 40-50 H. P. especially built for touring: full equipment, including | trunk for top and 2 trunks for back. Handsomely finished inside in rosewood and in perfect condition throughout. Extremely easy riding. Cost in Paris over $7,000 and used very little. Is now in storage in Paris and ready for immediate use. J.C. MOORE, 546 5th Ave., NewYork rhe RISC HEA. CAR TYPE Tire is made in every style, to fitany rim. All Fisk Tires are identical in con- struction and qual- ity. FISK PURE PARA TUBES have a lasting qual- ity and superlative element of economy that cannot be found in any com- pounded tube. Send for Descrip- tion of our Two New Anti-Skid Treads— the Bailey Tread, that has more but- tons than any other on the market, and the Fisk Town Car Tread, an effective tread with an at- tractively substan- tial appearance that speaks for its non- skidding qualities. For the Tourist "in England, you will Your baggage is “ luggage” Your trunk is your “box,” find, You'll avoid quite a bit of confusion By bearing these changes in mind. Locomotives draw “coaches” in Eng- land, Not conductor but word, A trein isn't switched, it is “ shunted,” ‘The street cars are “trams,” as you've heard. guard” is the BAILEY TREAD TOWN CAR TREAD IF YOU ARE READY to select a new Tire Equipment * hobby” in England, it is worth while to do a bit of first hand investigating. A cane is a “stick,” don't you know! You must call it a “jug,” not a pitcher, “Have a drink "—" Have A cop is Read the claims that Tire Manufacturers may put forth for individual makes; then put aside for future reference special records, selected testimonials and broad statements. Find out = from personal inquiry among many users what the actual every- =& day and present-day results are from any given make of tire. OST people drink carbonated We rest our case on the verdict of _ they leave the factory that deter- mineral spring water because it [}, is so refreshing. Londonderry our customers—anywhere and every- where—including thousands whose names we have never heard and will never know. mines the real strength or weakness of any product. FISK SERVICE MEANS mileage, direct representation in all large cities, distribution through the most reli- able dealers and an honest interest that every tire that leaves the Fisk factory shall give its maximum value to the purchaser. The Fisk Rubber Company Department S. Chicopee Falls, Mass. Direct Factory Branches in 35 Cities. I li) is the water that makes you smack your lips and say, “After all, there is nothing better {3 than good water !"* By every teat taste, lightness, mineral, Z saline qualities—| nderry is MB the best of Ame: table waters —and nothing abroad excels it. Incidentally, Londonderry blends with liquor’ better than any other water—it literally improves the liquor. Sparkling (effervescent) in three table sizes, Plain (stil in half gallon other sizes if desired. Ha tog! cannot ob- ' itt TH | so are supplied | at retail’ pric We do this because our records show that it is safe for us to take this stand. It is the percentage of tires that the manufacturer never hears of after Overshoes are “goloshes” in England, Not faucet, but “tap,” you must say; If you're cooking and say, “Fetch a spider,” They'll shrink from you startled away. LONDONDERRY UTHIA SPRING . ATE! They don’t mail their letters in England, But always they “post” them instead ; Molasses they speak of as “treacle,” And Z isn’t zc, it is “zed.” —Boston Transcript. “RoekMALACk Jpg Service and accommodations “ such as one enjoys amon; gentlefoll., Opens June 1th, Traveler Bird: Wa, THE DREAM OF REX B. SHAW, Mgr. MY LIFE 15 REALIZED. AT LAST 1 Cnester Nove Scotia HAVE SEEN THE SPHI comicbooks.com