Life, 1912-05-09 · page 6 of 48
Life — May 9, 1912 — page 6: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it's primarily advertising from the 1910s-1920s era. The left side features a **Mobiloil advertisement** (Vacuum Oil Company) discussing lubricating oil grades for different automobiles. The text argues that while various car models exist, no single oil grade suits all vehicles, positioning Mobiloil as offering solutions for different motor types. The right side advertises two products: the **Coldwell Motor Mower** (a motorized lawn mower for golf courses and parks) and the **Ford Model T**, emphasizing its low cost and economical operation compared to more expensive cars. These are straightforward commercial advertisements targeting early automotive consumers, with no satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When all automobiles are built alike one lubricating oil will suit all cars. |: : 2 ‘LAS pps uthos. fi marked “. m | z the bett When winter is as warm as summer, one) wants o grade of lubricating oil will suit all : ee the Fj bis rat seasons. Genre When heavy oils flow as freely as light oils, < \coheet the feed system, and other factors, | . need not be considered. } Until then no one grade of lubricating oil| |: a | ee will suit all cars. =a d = While we are recognized, in power- ineering circles, as the world-leaders z in high class lubricants, we find lubrica- : COLDWELL Crew ion no simple problem. 4 MOTOR LAWN MOWER abatever ESE MACHINES ARE -D ON MANY OF THE LEADING GOLF COURSES In producing a series of lubricating : Ro Public PARKS THNOUGNOUT I Se eine, STATES. Ca a AP oils suited to the need of all cars, it was necessary for us to analyze the construc- tion of every domestic car and practically every foreign make. We found that several distinct grades of oil were needed. Our detailed recommendations for 347 makes (in all likelihood including your car) were announced in the Apri ei] 18th issue of this publication. A briefer list will be published in the May 23rd issue. These recommendations, in pamphlet form, will be mailed to you on request. “Ford-i-fy’’ yourself against excessive automobile expense. Seventy-five thousand pains- taking buyers—many of them owners of more expensive cars—will purchase new Ford cars this year—because the Ford is ridiculously low in its first cost—and wonderfully economical in its after cost. [— ar @ e re) I Ol All Fords are Model T's—all alike except. the bodi The two-passenger runabout Pros 3 $5 fives passenger touring car the A grade for each type of motor. ry car $700—the town car Phecas —f.0.b. Detroit, completely equipped. Get latest cat- alogue from Ford Motor Company, Detroit— Vacuum Oil Company, Rochester, U.S. A. and name of your nearest Ford representative. DISTRIBUTING WAREHOUSES IN THE PRINCIPAL CITIES OF THE WORLD As oil saves power, it follows that one oil saves more power than another.