Life, 1912-05-09 · page 7 of 48
Life — May 9, 1912 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Victor-Victrola phonograph advertisement, occupying roughly two-thirds of the right side with product images and pricing ($15-$200 models). The ad emphasizes the device's cultural prestige and emotional appeal. On the left are two smaller ads: one for "The Bouquet" fragrance (Old Overholt Rye whiskey) and one discussing "What the Public Wants" regarding publishers—though this text appears incomplete/cut off. At bottom right, there's a brief fictional piece titled "Presidents Few in These Days," likely humorous commentary about presidential history. The page represents typical early 20th-century Life magazine format: mixing satirical editorial content with luxury consumer advertising targeted at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What the Public Wants prominent publisher re- ng ago that he had spent x of his life studying the public. Even without paus- ‘late what a terrible trag- part of his life must at heen, one is forced to olhardiness as his course t be that the lives of Rockefeller, Ryan, et al rly in vain? Have not A. certai parked not better Every home should have a Victor- Victrola because this instrument satisfies the love of Messrs. M music that is born in every one of fave bee us; touches the heart strings and the prepe Done eae oak | develops the emotional part of our tlemen tune is traversed by. giv- | nature; freshens the tired mind and . just what it does not lightens the cares and worries of ded soul were rash every-day life. rchase what he actually because could modern dress, cut the Victor-Victrola brings to you sor Hall Caine maintain the best music of all the world and gives you a complete understand- ing of the masterpieces of the great composers such as you can acquire in no other way. because the Victor-Victrola places at your command the services of the world’s greatest opera stars, who make records exclu- sively for the Victor, besides a host of famous in- strumentalists, celebrated bands and orchestras, and well-known comedians and entertainers. because the Victor-Victrola is universally recognized as the world’s greatest musical instrument, occu- pies a place of honor in homes of wealth and culture everywhere, and has awakened millions } thiseserious question Victor-Victrola IV, $15 to a proper appreciation of music. cannot have his sympathy aroused ‘Oak use with Victor-Victrolas ranging in prices from $15 to $200 and Victors from $10 to $100 no home can afford to be without one of these wonderful instruments. because any Victor dealer in any city in the world will gladly play any music you wish to hear and demonstrate Victor-Victrola IX, 350 to you the Victor-Victrola. Mahogany or oak Victor, Talking Machine Co., Camden, N. Jot U.S.A. Co., Moatreal, Canadian Di this rate exnsure evinces d to the lachrymose con- is mistaken publisher has Deiter part of his d that, hence- ill desist from such senti- ctical researches. Should lenly begin to supply the oks that it actually wanted whatever 1 become of all the per- petrators of detective literature, and the hers whom we read that ihled to sustain conversa- fapping-cheeked lady who way from Youngstown to on the hotel veranda and us our opinion while she sin Martha's Christmas blisher conceding a see- Victor-Victrola @ XVI, $200, Mahogany or quartered oak use Victor Records played with Victor Needles: there is no other way to get the unequaled Victor ton Victor Stecl Needles, 6 cents per 100 Victor Fibre Needles, 50 cents per 100 (can be repointed and used eight times) Old f 0 Overholt nye — Selah dah © New Victor Records are on sale at all dealers on the 28th of each month “Same for 7 100 years” and feel growing within him the impulse repeated failures, she beeame disgusted to issue extra editions of society and at his density. ; automobile fiction with colored frontis- “Johnny, Johnny,” she admonished, pieces. “why, when I was your age I could say | form quality and purity. Be sure the Presidents’ names forwards and to order “OVI ERHOLT "—it’s really Presidents Few in These Days backwards, and begin in the middle and go cither way.” A. Overholt & Co, Pittsburgh, Pa, In Checotah, Okla., at the State Or- phans’ Home, there was a little chap whose wit was ahead of his memory. His teacher, a spinster of uncertain age, was having a time teaching him the Presidents in rotation, Finally, after 959 She was much taken aback by the reply: “Yes, but when you were my age there wasn’t so many Presidents.” —Kansos City Star. comicbooks.com