Life, 1912-05-09 · page 5 of 48
Life — May 9, 1912 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes "Likly Luggage" trunks and travel bags manufactured by Henry Likly & Co. of Rochester, New York. The ad emphasizes practical durability for travelers, noting the trunks' strong construction, quality materials, and longevity ("sixty-eight years" of manufacturing experience). It addresses common traveler concerns: protecting clothes, organizing belongings, and ensuring trunks survive rough handling during trips. The visual demonstration shows a wardrobe trunk with hanging space and multiple compartments—a practical innovation for travelers of the era. The "Likly Kit Bag" is also featured as a compact alternative. This represents early 20th-century advertising focused on product reliability and functionality rather than humor or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HAT a bumpety bang your trunk does get! How long it will last depends on the care in making. Paint and canvas can cover a host of defects. You don't want flour paste where hide to be. Slats, linings, trays, handles, hinges and locks—all offer the carcless © OU i ie ‘a chance to skimp and not be found out. franufacturer If your trunk is to be strong and light at once, the box should be of well-seasoned bass- wood, As corner caps are meant to protect, they should be of strong metal, designed to prevent harm from jolts. We have made luggage for sixty-eight years. We put our experience into every trunk or bag we m Where machinery serves best, we use it. But many of the processes in fine trunk-making call for trained hand labor, In such work we use the ablest help. Over fifty per cent. of oir skilled workmen have been with us for ten to fifty years. In Li frunks, every seen or hidden part is stout and sure. The little diamond-shaped Likly trace k is our warranty of this. Here's the lightest weight strong trunk on the market to-day It's made of three-ply basswood veneer, covered both inside and out with sone deep top tray an is handsome. art russet with russet fibre binding. bronze-plated, cold-rolled steel tector For a general purpose you can't find more complete strenj or less weight ere’s a handsome Li t Bag that will almost as much y trunk, if you tit ti , it collapses down to illed complete, it assumes as ficial stiffening, cx- uur clothes turn out at the end of the trip? re just built to hold thing s pressing, too. They follow the principle of cept at the bottc Aren't pretend dows into mo Handsomely lined with imported plaid wo short pocke! hem" clothes. Everything is in si accessible. This simplicity is foun be - rave -skimp policy + basswood fo: covers eve! g save t or down- ‘ardrobe Trunks are always built on the no-skimp policy. Sturdy basswood for | ot aise’ Liv Gesuneed Ban tocioae n box. Built-in qualit everywhere—from the gluing on of the ca every form of leather bag from a portfolio to { pair a Bellows Valise that will hold almost enough nk makes a handy, stout tr: companion. for a ‘round-the-world trip. Here’s a sample of Likly Trunk character. Figure 1 shows a corner cap on the upper lid of a Likly Trunk. It's a one-piece bridge that braces the whole top. Good metal, too—Bell Metal Bronze or Cold Rolled Bronze Steel. : A great many trunks simply have one little cap on the corner and an ornamental piece of metal on the lower edge like Figure 2. If you're looking forward to any travel, our descriptive booklet is worth getting. We will send it on request. And we'll tell you who handles Likly Luggage in your town. HENRY LIKLY & CO., Rochester, N. Y. New York Salesroom: 38 East 21st Street comicbooks.com