Life, 1912-05-09 · page 4 of 48
Life — May 9, 1912 — page 4: what you’re looking at
What you’re looking at
This page promotes an upcoming Pittsburgh edition of *Life* magazine. The cartoon depicts two exaggerated figures at a dining table surrounded by scattered money and champagne bottles—likely representing wealthy industrialists or businessmen, suggesting Pittsburgh's association with steel and industrial wealth. The satire plays on Pittsburgh's reputation: the text states "Pittsburgh, unlike Boston, is not a state of mind. It is not a theory, but a condition." This suggests Pittsburgh is defined by tangible wealth and industry rather than intellectual or cultural pretension. The joke appears to mock both Pittsburgh's nouveau-riche character and the magazine's commercial interest in covering the city's prosperous market. The announcement emphasizes the Pittsburgh issue will cost ten cents—standard price—indicating *Life*'s confidence in reader interest.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— i oo io Announcement of the prize winner in our Picture-Title Contest will be made in next week's issue. PLEASE REGISTER LETTERS COSTAINING CURRESCT <e& 2 LIE 2 lily Ww ars Ss Do You Pittsburgh > If so, the Pittsburgh Number of Life, next week, will particularly interest you. Pittsburgh, unlike Boston, is not a state of mind. It is not a theory, but a condition. We don't expect to do it justice. But it has excited our interest and curiosity, and considering the fact that we have never been there, we shall do the best we can. We ought to charge one dollar for this number, but the price, as usual, will be ten cents, at all news- stands—next Tuesday noon (including Pittsburgh). Why Not? Little Jack Horner Looked in the corner, Life's dollar coupon did spy, He chipped in his dollar, Emitted a holler And said * What a wise boy am I!" fe ONE YEAR $5.00, Special Offer Enclosed find One Dollar (Canadian, $1.13, Foreign, — $1.26). Send Live for three months to Open only to new subscribers: no 8 enewed at this rate. Trial subscript come to us direct ; not through an agen LIFE, 17 West 31, New Yor!: (CANADIAN $5.52, FOREIGN $5.04)