Life, 1912-05-09 · page 46 of 48
Life — May 9, 1912 — page 46: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, with one narrative illustration. **The Advertisements:** - **Arrow Collars and Shirts**: Shows two men modeling fashionable neckwear styles (Medora and Turpin collars), promoting Arrow as the popular choice for gentlemen. - **Milo Cigarettes**: Features the brand's slogan claiming superiority over competitors—a common advertising trope of the era when cigarettes were heavily marketed without health warnings. **The Editorial Content:** The bottom right shows an illustration for serialized fiction: *Pandora's Box* by John Ames Mitchell (Life's editor). The image depicts a dinosaur menacing small figures, with a caption about cruelty to animals. This appears to be a pulp-adventure story illustration typical of early 20th-century periodical fiction. The page reflects the mixed advertising-and-content model of early Life magazine, blending commercial pitches with entertainment and literary serialization to appeal to middle and upper-class male readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MO ait by €. P.& Co. NY, COLLARS and SHIRTS M EDORA is a lower Bel- Arrow SHIRTS are offered mont, the most popular style ever introduced. It is a notch collar, TURPIN is a very in a gencrous and attractive ‘ortment of exclusive effects in t color fabrics of unusual worth good style for summer. 15c. each, 2 for 25c. $1.50. dozen Arrow Collars. Send for booklets, CLUETT, PEABODY & COMPANY, 453 River Street, TROY, and beauty, by the makers of $1.50 and $2.00 vi The ‘‘Different’’ Cigarette If cigarettes were classed, you would have to put me in a class by myself—being ahead of all others. —MILO. THE SURBRUG COMPANY, New York PANDORA’S BOX By JOHN AMES MITCHELL Author of “Amos Judd,” “ The Pines of Lory,” ete. Editor of Life. Four Mlustrations by the aut $1.30 nets prepaid $1.42 FREDERICK A. STOKES COMPANY Publishers New York “you CRUEL poy! ILL TEACH you To PESTER POOR MELPLESS ANIMALS!” comicbooks.com