Life, 1912-05-09 · page 47 of 48
Life — May 9, 1912 — page 47: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. Gordon's London Dry Gin warns consumers about counterfeit products flooding the American market east of the Rocky Mountains. The ad claims eighty imitations exist, with forged labels and refilled bottles circulating widely. The page shows two gin bottles side-by-side—apparently to help readers distinguish genuine from fake Gordon's. The advertisement advises purchasing from reputable dealers and checking that bottles are properly sealed and labeled. E. La Montagne's Sons, the New York agents, emphasize that more frauds occur under the "Gordon" name than any other product sold in the United States. This reflects early 20th-century concerns about product authenticity and counterfeit alcohol, particularly relevant during Prohibition-era smuggling and bootlegging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEE [HE NAME USED ON BOTTLES SOLD IN THE UNITED STATES EAST OF THE ROCKY MOUNTAINS HERE is doubtless a reason why there are eighty imita- on the market, why labels are forged and bottles refilled. There are more frauds com- mitted in the name of “GORDON” than in any one article sold in the United States. Buy it of reputable dealers ay see that “GORDON” is furny when ordered. The duction is perforated of label. E. LA MONTAGNE’S SONS, Agents 15 SOUTH WILLIAM ST., NEW YORK comicbooks.com