Life, 1912-05-09 · page 3 of 48
Life — May 9, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the Locomobile, a luxury automobile manufactured by the Locomobile Company of America. The image shows a "48" Locomobile Six Touring Car photographed at Pennsylvania Terminal in New York, with elegantly dressed passengers and pedestrians in period clothing (appearing early 20th century). The advertisement emphasizes the vehicle's economic value, specifically highlighting tire durability—claiming owners typically achieve ten thousand miles per tire, presented as an exceptional selling point rather than standard performance. The classical architectural setting and well-dressed figures suggest the Locomobile was marketed as a prestigious, upscale vehicle for affluent Americans. The company lists multiple locations, indicating nationwide distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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