Life, 1912-05-09 · page 2 of 48
Life — May 9, 1912 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a full-page ad for Goodrich Tires, published in *Life* magazine. The ad promotes Goodrich's "molded construction" tire technology and their signature "White Tough Tread" feature. The company emphasizes their tire's durability through sound engineering, claiming they've perfected integral construction methods over years of experimentation. The advertisement highlights increased factory capacity to meet demand, positioning Goodrich as a reliable American manufacturer (based in Akron, Ohio). The messaging targets both dealers and consumers, asking rhetorical questions about value, service, and fair dealing—essentially positioning Goodrich as the trustworthy choice. There is no political satire or caricature present. This is straightforward early 20th-century automotive advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pubitned every Thursday. Anauay Sutncrition se Dollars. "Single Copies, Ten Cents Cooreightin a England and the Hritish Possessions Patera atthe Pou Oe at New Tot Made of Real Rubber Goodrich—the Original American Clincher— started right fifteen years ago, by adopting and per- fecting the integral Molded Construction. Tires “‘built as a unit, cured as a unit” proved greatest in strength, — cohesion, — mileage service, then, as now. Today, the strongest adher- ents of other methods are turn- ing tothe molded process. They know now it is the best way to make a good automobile tire. We did the experimenting long ago—and offer users a two-fold benefit: Sound construction to begin with and more than a dec- ade of impor- tant improve- The B.F. Goodrich * Company LARGEST IN THE WORLD including the inimitable White Tough Tread. Goodrich Tires are made in all styles, to fit all rims and to suit all purposes. There has never been a sea- son when the direct, unforced demand for these tires did not exceed by thousands the utmost capacity of our factories. The issue has been met this year bya tremendously increased capacity which will enable us to care for dealers and users to the full- est extent. Now is the time to , decide. Will it be /“/ —good value? E —organized service? /.” —a square deal? 4” or — “just 1” tires’? 2