Life — May 2, 1912 — page 12: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

BINEIES: No-Rim-Cut Tires—10 Our Average Profit is 84% When one maker of anything outsells every rival —reaches the topmost place—it is well to know the reason why. It means that more people approve his creation than anything else of its kind. It means that the maker, in some way, has accom- plished what others haven't. And the chances are you would join the majority, knowing what they know. When the article in question involves big yearly expense, the facts are worth looking up. Oversize Goodyear No-Rim-Cut tires now hold the topmo place. They far outsell all rivals. In the past 24 months the demand has increasg by over 500 per cent. Over one million of these tires have been teste on some 200,000 cars. The demand today—after all that experien three times larger than one year ago. That astounding record—rarely excelled in all t, | history of business— marks a tire, Mr. Motori which you ought to know. Ten Years Spent Getting Ready and formula, every grade of material, ing this trouble—at vast expense— every method of wrapping and vul- we saved that 23 per cent canizing In seven years’ experience with No-Rim-Cut tires there has never can't rim-cut—we met the price, other standard tires. The success of this tire is a sud- den sensation. But we began to per- fect it 13 years ago. We started with the idea that he who gives most will get most surrounded ourselves. with experts—the men we could find. And we told them to secure the Maximum mileage, without So we ablest any regard to expense It was years before we approached tire perfection. It was ten yearn from the start before tire buyers real- ized what the Goodyear concern had done. Then came this avalanche of trade. Mileage Tests To learn facts quickly we did two things. We put Goodyear tires on thou- sands of taxicabs—where mileage is known, where conditions are arduous, where comparisons are quickly made. And we built in our shops a tire testing machine. There four tires at a time are constantly worn out, un- der all road conditions, while meters record the mileage. Thus we compared every fabric Thus every idea which our experts developed was put to the mileage test. Thus rival tires were compared with our own. after made Thus tires year Goodyear better. In the close to year were course of time we got finality. Rim-Cutting Ended Then we found a way to end rim- cutting—a method controlled by our patents, We examined thousands of ruined old-type tires, and we found that 23 per cent had been rim-cut, By end been an instance of rim-cutting. Adding 25 Per Cent to the Mileage Then we found that extras added to cars were overloading tires. So we made these tires—No-Rim- Cut tires—to per cent over the rated size. That meant 10 per cent more air —10 per cent added carrying a ity. And that, with the average car, adds 25 per cent to the tire mileage With these tires of maximum qual- oversize, they ity—made made so (j0ODYEAR No-Rim-Cut Tires With or Without Non-Skid Treads Average Profit 8! Last year our average pt No-Rim-Cut tires was 8% Every penny we got of 84%, went into size That in a factory with th output and most modern eq ever known in this industry. That in a risky business, with tuating materials, ¢ guaranteed iy You will never get more for mon ore = mil: spent—than in Good; BS ; Cut tires. That mus 7 7 you. The proof of that { 200,000 motorists to the use of premier tires. Our 1912 Tire Bock —based years of tire making —Is filled facts you should know. Ask mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities Main Canadian Office, Toronto, Ont. We Make All Kinds of Rubber Tires, Tire Accessories and Repair 0-4 Canadian Factory, Bowmanville, Ont. Eomicbooks.com