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Life, 1912-05-02 · page 11 of 58

Life — May 2, 1912 — page 11: what you’re looking at

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Life — May 2, 1912 — page 11: Life, 1912-05-02

What you’re looking at

This page is primarily **advertising and commercial content** rather than political satire. The main elements include: - **Merchant tailor advertisements** (Shackamazon fabrics) promoting custom-fitted suits - **"The Ordinary Man" story** — a satirical narrative about a working-class man who enters a florist's shop, gets medical/legal advice, and becomes entangled in bureaucratic absurdity. The satire targets how ordinary people encounter condescension from professionals and become victims of institutional complexity. - **Gift guides** (Daniel Low & Co., Year Book) - **How-to handbooks** on motoring, sailing, and automobiles The "Ordinary Man" piece appears to mock class pretension and professional gatekeeping of the era, but the page overall functions as a magazine's commercial content rather than editorial commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“ETRE* Order your next suit of a merchant tailor—then you will be sure of correct style and the individuality that comes from having clothes fitted in the making. Choose one of the beautiful 9 Tanda Mann REO US DATO” Guaranteed Fabrics then your suit will have the exclusiveness of pattern and color- ing which every well-dressed man so desires. Shackamaxon fabrics are carefully woven of the finest wool possible to procure—the long perfect fibre of live theep. They are made only for mer- chant tailors—never seen in read: made suits—and cannot be surp: for wearing quality. ‘The newest Shackamazon serges, chev- fots, clear-finished and unfinished wors- teds may be seen at most any good tailor's. Look for the name “Shackamaron” on pric, If itisn’t there, tt isn't Shack- Ask a Mewhant Tailor’ JR KEIM & CO Shackamazon Mills Philadelphia TRADE MARK WEG US PAT OFF Guaranteed Fabrics Assure xclusive Patterns The Great One The Ordinary Man The Ordinary Man walked into a flor- ist’s shop, and, pointing to a beautiful flowering plant, asked its price. “That duodecimum floriatum?” asked the florist, as nearly as the Ordinary Man understood him. “It is worth a dollar.” He dropped in at his physician's of- fice and requested that gentleman to tell what was the matter with him. “Oh, you've just got a slight mani- festation of nasopharyngeal comblom- meniis,” the doctor said, or words to that apparent effect. The Ordinary Man stopped to look at an automobile, and the agent said: “You see, the differcntial is set at tangent to the assimilator, and t brings the obloid paralleling chute in di- ametric connection with the swiveling trunnion,” as nearly as the Ordinary Man caught the remark. The Ordinary Man consulted his law- yer. “We will appeal to have the decision reversed,” declared the attorney, “on the grounds of lex judicatum non con- tendre posse comitatus "—at least that is what the Ordinary Man gathered. So he became so bewildered over the way things are told to Ordinary People that he was careless when he crossed the street and was run down by an automo- bile being demonstrated by the agent, and was picked up and carried into the doctor's office and called the lawyer to make his will, and later the florist got an order. And, to pursue him still further, they carved on his monument: “ Requiescat in peace."—Chicogo Post. Of practical value is contained in simple lang- uage in these recent ad- ditions to the handbook serics: NAVIGATION FOR THE AMATEU R—Captain E. T. Morton. Short treatise on simpler meth- ods of finding position at sea. V9274—srerder Set. 6 cups, serling deposit on white class, and 6 sterling silver spoons, in silk case, velvet lined, $12.00, V9102—12, cups and spoons. cased. $12.00. V9098— 6 cups caly, cased, $6.00. V9OI9I—I2 cups, cased, $10.00. Cups only, $7.50 a doz. Delivered free in the United States, Wedding Gift ARE you puzzled where and how to ft Just the right gift for some dear friend's wedding or birthday ? Then sit down and write for our 250 page Year Book, an encyclopaedia of gifts, containing pictures, descriptions and prices of ten thousand artistic and beautiful articles, including sterling sil- ver, Sheffield plate, gold and silver jewelry, diamonds and watches, and Teather and brass. goods. all of high quality at surprisingly moderate prices. Te brings for your leisurely inspection a won- derfully large, varied and elegant stock of things which people of refinement like to own, Send for Our YEAR BOOK Ie will be a most welcome help in selecting the perlect gift for a wedding, graduation or birthday, and articles for household and per sonal use, not only now, but throughout the whole year. A postal request will bring it to you. Every article is sent with this understanding. If you do not like it for any reason, return, and we will refund your money. Daniel Low & Co Specialists in Gifts The new text-| THE AUTOMOBILE—Its 203 Essex St,Salem Mass. ‘i selection, Care and Use seh ret sey | “Robert Sloss. "Plain and practical advice. THE YACHTSMAN’S HANDBOOK—Com- mander C. S. Stanworth, U.S.N.and others. Sailboats and motors. Ground tackle, hand- ling lines and sails, soundings, etiquette. THE, MOTOR BOAT, Is Selection, Care and jse—H. Slauson. Care of motor re- attention. Camping and cruis- Madan de Girardin, the gifted French woman, had an immense opin- ion of the political wisdom and genius ef her husband, the celebrated Emile de Girardin. One day, during a political aisis, two friends, both of the political world, called to visit her. They talked camestly and rather gloomily of the Situation; and at last one of them re- watked ‘iat nothing now could save hut Him who is above.” " she exclaimed eagerly, “ hadn't call him down?” Madame de Girardin assumed that the allusion must te to her husband, who was writing in his room on an upper floor. Purchase from bookstores or direct at 70 cents a copy. Postage extra,5 cents. Send for free Outing Handbook catalogue. NG PUBLISHING COMPANY outt OUTING MAGAZING ‘ores HANDBOOKS Here4s WLET dorm §T MEW YORE 128 6 MICHIGAN AVE CHICAGO. A LATE SPRING comicbooks.com