Life, 1912-05-02 · page 10 of 58
Life — May 2, 1912 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising and product promotion**, not political satire. The dominant left section advertises **Pennsylvania Vacuum Cup Tires**, emphasizing their superior tread design for safety and economy in wet weather. The text appeals to practical consumer concerns about tire reliability. The right section promotes **"Life Prints for Our Older Friends"**—drawings by C. Coles Phillips and Balfour Ker, available through Life Publishing Company. These appear to be sentimental or socially-themed artwork targeting older readers. The small "Stage Talk" cartoon at bottom left is a joke about theatrical audiences, unrelated to political content. The page reflects early 20th-century magazine business: mixing commercial advertising with light social humor and art sales to support publishing operations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE INK what you gain in economy and safety when you equip these phenomenal new tires. This phetagrarh of dy te wes toot of capa prenree the hodete euivobid poleasp eh Melede The only tires accompanied by a definite printed guarantee. PENNSYLVANIA VACUUM CUP TIRES OW that warm weather is upon us and wet pavements and muddy roads are the excep- mand not the rule, the power of the Vacuum Cup tread to make s! ing impossible is overshadowed by its wonderful capacity loc weacin dry weather. This is due not alone to the great extra depth and weight of the tread, but to the remarkable radiating ability of the Vacuum Cup knobs, preventing the “heating up" which is so destructive to tires. Any guarantee reflects the manufacturer's own experience and observation of what his product will do. The Only Definite Guarantee With every Vacuum Cup Tire goes a definite and printed guarantee of 4.000 actual miles, the most liberal car weights ing specified for the various sizes, ‘Compare this guarantee with those commonly in force. ‘Then consider our additional guarantee that if, after reason- able trial, you do not find your set of Vacuum Cup Tires to absolutely prevent skidding on wet or greasy pavements, you can return them at the full purchase price. No anxious mo- ments when you run into sprinkled pavements; no stopping to equip chains because of a sudden shower. Think what you gain when you equip these tires, and write for the name of the nearest dealer if you don't know where to get them, Pennsylvania Rubber Co., Jeannette, Pa. Reorganized February Prrvenenont: 803 bs MM os so. raghen $1. ‘Slo. S14 Bast 15h rox 1KST acl ata Reber Co, of Cali mys Rubber Co. of New York fear STAGE TALK “MAUD SAYS SHE HAD MER AUDI- ENCE IN TEARS LAST NIGHT.” BELIEVE IT, THEY WERE CRY- ING FOR THEIR MONEY BACK, Poor THINGS.” Suppose Sippoad you were Justia’ pare and'atae ple ward politician who had happened to graduate from a law school, and Suppose you had been appointed to a judgeship by the favor of the Tammany machine, and Suppose your ignorance of the law and of the demands of social justice were only exceeded by your desire to see that your personal political friends were taken care of, and Suppose some one suggested that the people should have the right to their unfit judges, ‘= Would you favor such a proposal or not? Froorwacker: Somethir you, sir? Nervous Gextteman wife. FLoorwacker third floor. Mourning coods on the Cont, Tile Pah Cry THE LOVE THAT PASSETH ALL UNDERSTANDING India Print, 16 x 2 In. $2.00 Cope, Lile Pa, Co, py that clears future fears” 22 In., $2.00 Toulay of past regret India Print, 18 Cope, Life Pub, Co, HIS WORSE AND BETTER SELP India Print, 18 x 22 In., $2.00 Pictures are sent prepaid upon receipt of remittance. LIFE PUBLISHING COMPANY, 17 West z1st St., N.Y. Life Prints for Our Older Friends A series of strony, drawings by C, Coles P} Balfour Ker. Things you probably will nog want to give away but which you! will keep for the thought in them! Are you interested in Sociak. s ve, present-day issue?) Balfour Ker's drawing From the Depths suggests a possible caus for Socialism and a_ possible de velopment that should interest every thinking American. Madan French jon of th of ber he Girardin Gisis, two |, ¢: earnestly situation natked France “ “Ther | better Girardin be to he is room PROM THE DEPTHS India Print, 18 x 22 in. 2.0