Life, 1912-04-25 · page 41 of 44
Life — April 25, 1912 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising-driven**, not satirical content. The main feature is a Regal Motor Car advertisement promoting a $900 roadster as "perfect" in every sense—emphasizing its exclusive chassis design, speed (60+ mph), safety features, and underslung construction that keeps the load close to the road. The left column contains **"The New Dictionary,"** a satirical glossary defining words like "Abridgment," "Absurdity," and "Advice" with tongue-in-cheek commentary on human nature and society—typical of Life's literary humor. Other advertisements include Old Overholt Rye whiskey ("aged 100 years") and Hartshorn Shade Rollers. At the bottom, there's a brief essay on "Antiquity" **mocking reverence for the past**, suggesting modern society foolishly imitates ancestors who practiced human sacrifice, witchcraft, and superstition—a common early-20th-century progressive critique of blind traditionalism. The page reflects 1910s-era consumer culture and intellectual satire rather than political cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mer in Earth’s Garden Spot mountala st and farm life me, ery modern comfort at R OKSIDE INN and COTTAGES IN THE ALLEGHENIES m Oakland, Md. (B&O. R. RD The New Dictionary g contracted into h, for instan Abridgm small cor as vanced by our rary to our own practice, mprehension the only commodity ses to receive, al- with an Advie—.\imost which the world be had gratis, hose who take a quantity. emanation d by the noxious country, an y, perfun n the city, 4g, smoke and villainous exbalations —A quality deemed essen- in diplomatic writ abiguity necessity and law proceed: © boast of those who Ise to boast of. The youth, nonage and in the world, invested, by a For over a century the mature flavor and rare boquet of “Same for 100 years”* have won favor from the elect. Aged in tho wood in charred oak barrels— a bonded whiskey of exceptional flavor— worth asking for, in- tisting pon A. Overholt &Company Pituburch, Pa. | Looks “ A “Perfect” Roadster—$900 BUILT on an “exclusive” chassis. designed as a Roadster—every inch of it. Exclusively more” of a Roadster than nine-tenths of the cars sold as such, because “Underslung” construction and its graceful lines are remark- ably adapted for Beauty, Comfort and Speed. Safe, because “* Fast enough to give you sixty miles and over without trying, but— Underslung” construction carries the load close to the road with as much Clearance as the ordinary constructed car. In Every Sense of the Word—“ Perfect” That is why it has ‘outsold’ all others Specifications: Motor 25 H. ignition); Transmission (Sclécti Forward, one R Horn; Complete Tool P.; 334 x 414; Wheel Base, 100 i :) Hyatt Roller Bearings throughout Transmission gan & Wright Tires, 32 x 314; Standard Equipment; Five Lamps; Generator; uipment. (Folding Windshield and Mohair Top and Top Boot $50 extra.) Write for Catalog *' of Regal Cars Moe’s D a Cat | Supply Drinking -Foantain (2™ our 4 Pets With Pure strange blunder, with the reverence due to the present times, which are its true old ntiquity is the young miscreant who massacred prisoners taken in war, secrificed human beings to idols, burnt them as heretics and infidels, believed No valves Dileated. If not at dealers, seat on re- ceipt of price: nickel plated on cop- Der, $5.00. Satistaction guaranteed. OTIS & MOE 2216 New Otis Bidg., Chicago in astrology, demonology, witchcraft, and every exploded folly and enormity, although his example is still generally urged as a rule of conduct and a stand- ing argument against any improvement upon the “ wisdom of our ancestors!” comicbooks.com