Life, 1912-04-25 · page 40 of 44
Life — April 25, 1912 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertisements** with one small cartoon at the bottom. **The Cartoon:** "Doctor Owl" congratulates "Mr. Bunny" on producing thirteen offspring, noting he's "beaten your own record." This is a **fertility joke** playing on the common saying that rabbits reproduce prolifically. The humor is gentle and visual rather than pointed satire—it's a pun on rabbits' well-known reproductive capacity, presented as if they were human patients visiting a doctor. **The Ads:** The page features luxury goods (Martin & Martin shoes, Brooks Brothers clothing, Martell's Brandy) targeting affluent readers. The Thoreau quote about "marching to a different drummer" is used ironically to suggest that choosing fashionable shoes is actually *individualistic*—a common advertising strategy of the era claiming conformity equals personal expression. The Martell's ad notably references supply to the "House of Lords," emphasizing aristocratic prestige and centuries-old tradition (est. 1715).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thoreau said: “If I do not keep step with my companion, it is because I hear a different drummer.” No macter what your ideas in the making of perfect Shoe styles maybe, you will find its gratification in the fashionable footwear displayed by ARTI &° ARTI Particularly so in the Thomas Cort Shoes, for which we are representatives. The world’s finest Hand-Sewed Shoe that has a Custom qualit le and fit, with a ready- to-put-on con ce. A Style Brochure showing latest models for Street, Dress and Sporting wear sent anywhere upon r quest. It also fully describes our unique Service- by-Post. Custom Department in connection. Seven Dollars and upwards Martin & MARTIN Bootmakers for Men and Women| Stapusneo 18 | ~Y% Litt MI, | CORELOTHINGS)) Geutlemens Furnishing Goods, | Spring and Summer Styles in Clothing Furnishings Hats and Shoes Exclusive Styles, high class Workmanship Moderate Prices Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK SS > NNNNSNNASNASAASAANNRANAA NADAL NA NINNANANNANLNA NANA NANANNNNY NNSEUSTTSS NNN TUS STN FF HTT SS OSS UN SSNS USC U NST TE From George I. to George V. MARTELL’S BRANDY has known but One Quality--- The Best BLUE AND SILVER LABEL Messrs. Martell & Co. have been appointed to supply Brandy to the House of Lords MOUSE EST, 1715 Sole Agente: G. S. NICHOLAS & CO, New York . dd ddd ddd dd ddd ddd ddd ddd ddd ddd ddd ddd hae INASSSSSSN SS wcll Doctor Owl: CONGRATULATIONS, MR. BUNNY. SEVEN BOYS AND SIX GIRLS THIS TIME, YOU'VE BEATEN YOUR OWN RECORD