Life, 1912-04-25 · page 42 of 44
Life — April 25, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **promotional content for The May Scribner magazine**, not political satire. The dominant feature announces five upcoming articles about water and power in industry—topics of genuine contemporary interest during America's early industrial expansion. The only satirical content appears at page top: brief **dictionary-style definitions** mocking social classes and institutions. These include cynical observations like "Appetite" being a luxury of the poor, "Army" as blind machines serving blind power, and "Avarice" as an old person's folly. This reflects Life's characteristic turn-of-century satirical voice critiquing wealth inequality and militarism. The page is otherwise filled with **advertisements** (Thermos bottles, a "Sexology" book, garbage receivers) typical of the era's magazine format. The water-power articles reflect genuine Progressive Era interest in industrial development and natural resource management, particularly relevant given mentions of Pacific Coast and Los Angeles water projects—actual historical infrastructure developments of that period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- Appetite—A relish bestowed upon the poorer classes, that they may like what they eat. It is seldom enjoyed by the rich, although they may eat what they like. Argument—With fools, passion, vo- ciferation, or violence; with ministers, a majority; with kings, a sword; with men of sense, @ sound reason. Army—A collection of human ma- chines, often working as the blind in- struments of blind power. Avarice—The mistake of the old, who begin multiplying their attachments to the carth just as they are going to run away from it, and who are thereby increasing the bitterness without protracting the date of their separation. Water and Power Industry Tae in re rean WILL APPEAR I The MAY SCRIBNER The Power Planters By Benjamin Brooks, author of “Below the Water Line,” tells the ro- mantic story of the men who locate the sources and measure the available water supplies, and of the planning and building of a great power plant. Water Power in Industrial Life By David B. Rushmore. The author describes the present application of | water power throughout the United States, including the recent great develop- ments in the West and on the Pacific coast. A Ditch in the Desert By E. Roscoe Shrader. The wonderful way water was carried from the high Sierras across the great Mojave Desert into Los Angeles. The Deepest Siphon Tunnel in the World By Robert K. Tomlin, Jr. The story of New York’s wonderful new water-way hundreds of feet under the Hudson River. jase watercway, hundreds of feet under, the Elucsom Rayer so 8 The Heart of the Hills, Sx; John Fox, Jr. GHARLES SCRIBNER’S SONS - - - NEW YORK 1F 390 MAKES TRAVELING AND VACATION TRIPS SAFE pleasures of refreshment hour ou plc = ‘Thermos keeps liquids ice cold for 3 days or steaming hot for 24 hours Backward—A mode of a practised by crabs, and recomended to mankind in general by the Holy Alliazee ancement Baker—One who gets his own bread by adulterating that of others Ball—An assembly for the purpose of dancing, where the shuffle and cut against one nioney and the young ones do for husbands. Beauty—An ephemeral flower, the charm of which is destroyed as soon as it is gathered; a common ix at matrimonial unhappiness. Depends la: of self an Hes on the iam H.W. AM. M. by William H, Walling, A.M., 3f.D. ¢ of effo wholesoine way in one volume Allin one volume. Mlustrat ‘Write lor “Other Feople’s Opinions” and Ta! The Puritan Pub. Co., 776 Perry Bldg., Phila, miata UNDERGROUND — —y GARBAGE RECE! Opens Sold_airect trom factory. » Guaranteed. ©. H. STEPHENSON, Mfr., 46 Farrar street. Ly