Life, 1912-04-11 · page 7 of 46
Life — April 11, 1912 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising and product promotion** rather than political satire. The main content features the 1912 Thomas "Six-Forty" automobile—a seven-passenger luxury car priced at $4,000 (substantial for the era). The ad emphasizes the car's prestige, reliability, and the company's new management at the Buffalo plant. The left sidebar contains an unrelated essay titled "One of Them," discussing bachelor versus married life philosophies, alongside advertisements for Old Overholt Rye whiskey and patent services. The bottom right promotes Knox Hats, claiming to have "revolutionized the hat industry." There is no political cartoon or satire visible on this page—it's a commercial publication showcasing early automotive and consumer goods marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One of Them cs of being a bachelor their mere number is le one is lolling around so to speak, this ‘ trous, for it is nents that one is most yve with someone The advar cll on only one paramount to all of the a bach wants, this you r wife and explain the her consent. You car ther co-operation. ans easy in t nent with o1 t first be fully es shand of she will have however, no diffi- At any moment say to himself: “1 be ried,” and the thing is compelled to avail him- unity. Of ¢ nd of freedom If full flavor, proper ageing and | exquisite boquet are considered, the answer will always be Old Overholt Rye Same for 100 years" Has that delightful smack found caly in mature, bonded whiskey. Remember the name— OVERHOLT—it’s worth THOMAS © SIX.FORTY SEVEN PASSENGER TOURING CAR $4000 One’ year ee an, announcement was made that a complete new organization. had taken over the management of the Thomas Plant. at Buffalo. ~The production of the 1912) Thomas “Six-Forty,” its performance in the hands of owners and comment of the most favorable kind by the press and public at the leading automobile shows is the evidence offered to prove that'a car of the very highest type can be and has - been produced to sell at $4,000.00: - Four styles of open bodies—The Touring Car The Phaeton The Surrey The Runabout THOMAS DECLARATIONS No. 7 We assert that the 1912 Thomas 3 disc Clutch enables the operator to make an easier engagement and ensures a more positive drive than any other type or kind of clutch in use at the present time. Our Catalog -“ The Story of the Thomas” awaits your request. : E. R. THomas Motor Car Company, DEPT.G - BuFFALO to avail one’s sclf of it. The great ad- vantage is that it is always there, like a deposit in the savings bank. We never draw upon it. It docs us no in- trinsic good. It is just there. Knox Hats i He con- templates it with satisfaction. He can Have Revolutionized the do it if he wants to. Therein lics his Hipreme:‘strengthi To avall himself of Hat Industry of the the opportunity is, of course, to take World away his own freedom. Knox Bullding. ‘Sth Ave. Building. Singer Building. comicbooks.com