Life, 1912-04-11 · page 8 of 46
Life — April 11, 1912 — page 8: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not satirical content. It's a Packard Motor Car Company advertisement for the "Six" model, appearing in *Life* magazine. The ad makes performance and safety claims typical of early automotive marketing: "absolutely positive steering," effective brakes, smooth high-speed operation (70 mph), and rapid acceleration (60 mph in 30 seconds). It emphasizes luxury and durability. There is no political cartoon, caricature, or satire present. The decorative border and formal typography reflect the design conventions of early 20th-century print advertising. The appeal is straightforward—positioning the Packard Six as the premier choice for wealthy, performance-conscious drivers seeking both speed and safety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
H ' No RERET DTN! SIE RWI es -LIFE- SaLee4 “SIX” THE SAFEST CAR FOR FAST DRIVING Absolutely positive steering. You go where you steer Absolute security—the greatest factor of safety in steering gear Follows the road better than any other car, because of its correct weight distribution ‘The most effective brakes. The foot brakes alone will slide the wheels Power without noise and speed without jolt. The motor runs smoothly at seventy miles an hour The Packard “Six” will run longer at high speeds over roads of any kind without mechanical attention than any other car Sixty miles an hour in thirty seconds from a standing start A brute-proof car that over-rides ruts, bumps, grades, mud and sand. Its stamina exceeds the endurance of any driver The most luxurious carriage at any speed, on any road A demonstration will make you sure in your own mind of the dominance of the Packard ‘‘Six’’ THIRTY-TWO PAGE CATALOG UPON REQUEST Packard Motor Car Company, Detroit EXT T ASE ESI Od EM ET EN OM ET dE 732 comicbooks.com