Life, 1912-04-11 · page 6 of 46
Life — April 11, 1912 — page 6: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Life magazine's "New England Number,"** not political satire. The top illustration ("Abide With Me!") shows four figures in period dress dancing or celebrating in a New England landscape—likely referencing Puritan settlers or colonial America. The Harvard caricature below (labeled "I suspect it's a humorous number") depicts a stereotypical Harvard student or intellectual as an exaggerated, somewhat pompous figure, playing on Harvard's reputation. The advertisement copy humorously catalogs New England stereotypes: "pessimism and persiflage, Puritanism, peripatetics, ole and purity," plus "buckwheat cakes, maple syrup, transcendentalism and baseball," concluding that "nothing is omitted, naught set down in malice, and there isn't a reliable thing in it." This self-aware humor promotes the special issue by satirizing New England identity itself rather than targeting specific political figures or events.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“T suspect it’s a humorous number” “Abide With Me!” The New England Number of ife will abide with about one million people next Tuesday. It celebrates the New England, and therefore the United States of America. It teems with pes- simism and persiflage, Puritanism, peripa- tetics, pie and purity. It has the flavor of buckwheat cakes, maple syrup, transcendentalism and baseball. Nothing is omitted, naught set down in malice, and there isn’t a reliable thing in it. months to ‘Open oaly to new subscribers: no subscription reaewe! at this rate. Trial subscription should be 3 direct; not through an agent or dealer. LIFE, 17 West 31, New York OWE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04)