Life — April 11, 1912 — page 5: what you’re looking at

What you’re looking at

This page is a **Michelin Tires advertisement**, not a political cartoon. It appears in *Life* magazine's "LIFE" section and promotes two distinct tire models: 1. A steel-studded leather tread (left) marketed as an "Anti-Skid" tire emphasizing durability over aesthetics 2. A plain rubber tread (right) positioned as affordable and long-lasting, contrasting with expensive "fancy" alternatives The ad's appeal to early 20th-century readers likely centered on **practicality and value**—assuring consumers that Michelin offered reliable options without premium pricing. The copy emphasizes "built on the right principle" and durability, addressing buyer concerns about tire performance and cost. The Michelin location (Milltown, New Jersey) grounds the product as American-made.