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Life, 1912-03-21 · page 9 of 52

Life — March 21, 1912 — page 9: what you’re looking at

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Life — March 21, 1912 — page 9: Life, 1912-03-21

What you’re looking at

This page is primarily a **commercial advertisement** for Diamond Tires, not political satire. The illustration shows a man examining automobile tires with the headline "You could shut your eyes and pick one tire out of a thousand Diamond Tires and you'd get a perfect tire." The ad copy emphasizes quality consistency and brand reliability—the name "Diamond" itself serves as an assurance of product excellence. The accompanying text about cocktails and spirits in the lower left is an unrelated advertisement for Club Cocktails. There is **no political cartoon or social satire** on this page. It represents typical early 20th-century magazine advertising using dramatic imagery and hyperbolic claims to market consumer goods to readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

dard 1 all gare din cars’ fan aith- ‘tom, shion erica > , bile 5 | bet- »ther you rally bear- lame sfield Eco. c \. Boston. St ea, Clevelant >, Batala G and I have always noticed that oll Waits knew what's Watt. But, instead, T'll have to hurry back to New York and chase the fitful and elusive boarder pastime more exciting than profita- c in these days. * come what may, we hotel men will never forget the boundless hospi- tality of the “wild and woolly West,’ and the glories of this land of sunshine { flowers and the wonders of this We are having some of this canned to take home with us. Already we have forgotten the fa- tigues and privations of our trip across the continent; of how, when crossing the descrt, no water passed our parched lips for many micons; of how our eye t has been impaired looking for the three-of-a-kind that never ca: of how, night after night, our rest has been broken and the ambient air rudely shat- tered by the stertorous breathing of our plump contingent and the conversational powers of our sisters and our cousins and our aunts; of how we came flying across the continent, the Chicago land- lords in front of us, the Boston land lords behind us—there we were like Mo. hammed’s coffin, suspended between heaven. and earth, or perhaps it would be better ‘o say, “'twixt the devil and the d.:p sea.” And we have almost forgotten the aw- ful dust—for once New York had to take Chicago’s dust, but we passed it The aging of a cocktail is as necessary to perfect flavor as the aging of wine or whisky. The delicious flavor and aroma of Club Cocktails is due not alone to the precise blending of the choicest liquors obtainable, but to the fact that they are softened to mellowness by aging before bottling. Manhattan, Martint and other standard blends, bottled, ready lo serve through cracked ice. Refuse Substitutes. AT ALL DEALERS. G.F. HEUBLEIN & BRO.., Sele Props. Hartford = New York London UNDERGROUND =? GARBAGE RECEIVER| Gs NO LITTER, No Opors, SUEY Eh the foot: closes itsetty Clean and sanitary. eget from factory. Guarateed. Circular tree. | STLVMENSON, Mfr. 4G Far-ar Strect, Lyon, Mass, You could shut your eyes and pick one tire out of a thousand Diamond Tires and you'd get a perfect tire. Any tire that bears the name “Diamond” in raised letters on its side is a safe tire to buy. The name “Diamond” is your assurance that the tire that bears it is worthy to uphold the Diamond prestige for greatest mileage and most satisfactory service. While Diamond Tires are made to fit every size and style of rim, and with several styles of treads, there is only one quality—the highest—the same in every Dia- mond Tire. You don’t have to be on your guard when you buy Diamond Tircs. The most extended experience in judging tires would not give you any advantage over the man who simply makes sure that the name “Dia- mond” is on every tire he buys, In addition to dependable dealers everywhere, there are FIFTY-FOUR Diamond Service™ Stations, Diamond Service means more than rierely selling tires—it means taking care of Diamond Tire users. TheDiamond Rabber @mpany AKRON, OHIO along to Boston. As soon as we linen dusters and p f into fourteen fect of snow, and red mittens the mercury I the changes of All these privations and hardships 1 on ou have been forgotten since we entered we ran California, and could the X-rays be by th turned upon us the fact would be dis- time we had donned our fur overcoats closed that we are filled to overflowing went up to with kindly feelings toward our hosts as one hundred and twenty degrees in th well as with prunes fruit, canned goods, native wincs, evaporated peaches, one ought to invent a patent automatic self-regulating, back: action, ball-bearing, self-adjusting sty] of underwear for transcontinental travel crs. liver pills and gra From “A Fi rks,” by Simeon Ford. Copyright, 1903, Doubleday, Page & Co.)